Retail ecommerce grew to a healthy $409.208 billion in 2017, but that growth came at a price: 16.7 million reported victims of fraud in 2017 (6.64 percent of the US population). Unfortunately, this doesn’t come as much of a surprise. With both increased rates of ecommerce transactions and consumer data on the web, fraud is becoming easier and more accessible for criminals.
Knowledge Category: Security
Business objectives drive the best choices every business owner makes. At least, owners wanting to make money in the real world look to their business objectives when deciding how to take products to market. Mobile app monetization represents one such choice that all app developers must make. Have you thought that through for your app?
Offering $1 trial offers is a great way to acquire new customers and enable people to try your product or service at a discount. It’s a lucrative business model for subscription and continuity merchants who offer products and services at a recurring fee. While it has several financial benefits, this model also has some drawbacks.