Business objectives drive the best choices every business owner makes. At least, owners wanting to make money in the real world look to their business objectives when deciding how to take products to market. Mobile app monetization represents one such choice that all app developers must make. Have you thought that through for your app?
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Offering $1 trial offers is a great way to acquire new customers and enable people to try your product or service at a discount. It’s a lucrative business model for subscription and continuity merchants who offer products and services at a recurring fee. While it has several financial benefits, this model also has some drawbacks.
In the era of omnichannel commerce, merchants need to streamline payments capabilities across every touchpoint: from brick-and-mortar to the web to apps and mobile pay. Today’s customers will not tolerate delays, and in a competitive marketplace, there are 100 retailers ready and waiting to scoop them up.
Payment processing is a complex ecosystem that includes processors, providers, contracts, and fee tiers. For eCommerce merchants looking to streamline payments operations, it can be a little overwhelming.
If you’re an online merchant, you probably know that fraud in card-not-present (CNP) transactions is on the rise, increasing from 2.8 billion in 2014 to 4 billion in 2017. That means that more and more consumers might be the victims of online fraud — or they are fraudsters themselves.