How much cash do you have in your wallet right now?
Probably not a lot. In fact, only 16% of Americans will always carry cash with them.
Cash is dead
Millennials and Gen Z are shaping the future of payments. Together, they will make up approximately 72% of the world’s workforce by 2029. To attract these powerful generations, it’s critical that you understand their behaviors and evolve with them.
Whether you’re a business selling goods or services, you need to be able to provide seamless, optimized experiences and contactless payments.
Embracing contactless payments, which allow your customers to have easier transactions, is not only beneficial to younger consumers — it’s an expectation.
To become profitable in today’s world you need to remember that, especially for younger generations, cash is becoming more and more obsolete.
Let’s move forward
Innovation in the financial and payment industry is moving at a rapid pace – we will continue to see new, exciting, and powerful ways to improve all transactions (because yes, cash is now dead).