Everyone who’s shopped on Amazon even once since 1997 knows about one-click payments. Patent-protected since then, one-click purchase capabilities are now in the mix for all eCommerce vendors. Because Amazon’s patent expired.
App users frequently abandon their shopping carts because it’s Too Much Trouble to enter 30-40 characters to complete an order. But they’ll do it once to set up an account, and continue shopping. Labeled the end of an era by some, it’s good news for m-commerce.
Of all the mobile commerce trends in play today, one-click payments may increase revenues most directly for app developers who choose to implement their own one-click purchase capability. Simplify the user experience, and see your repeat customer revenue skyrocket.
