Making Mobile-First Payments a Priority
This means that developing a plan to implement mobile-first payments is increasingly crucial for merchants. In order to capture business from tech-savvy users, business need to make the structure of mobile-first payments a priority.
An easy way to start making mobile payments a priority is simply to make your business’s website adaptive. This means structuring your site so it will automatically adjust to the screen size of the user browsing it. That means that whether customers are logging on from their PC or their phone, they’ll have the same experience on the site. Or, merchants can go a step further and optimize their site for mobile first. Customers will appreciate an a shopping experience that was designed for mobile users and will be more likely to make a purchase.
Having an good grasp of mobile payment is a must for merchants who hope to focus on mobile first payments. One key aspect of this is understanding how exactly your customers want to pay on mobile. While AliPay and WeChat aren’t as popular for payments outside of China, digital wallets are gaining users and popularity. Digital wallets are simply a tokenization of a user’s data stored digitally. This means that while a digital wallet can include payments (more on that in a moment), it can also include other types of data like boarding passes, room keys, or identification.