Jared Ronski, Principal at PayArc, was recently featured in MobilePaymentsToday.com. He offered commentary on the $101 Billion Mobile App Opportunity for merchants, noting the importance of understanding different, nuanced monetization models in mobile apps. He also offered best practices for business owners and developers looking to take advantage of this sector, point to the following key considerations:
- Payment experience should not be an afterthought
- Security
- Customer service
- Fraud prevention
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