Offering $1 trial offers is a great way to acquire new customers and enable people to try your product or service at a discount. It’s a lucrative business model for subscription and continuity merchants who offer products and services at a recurring fee. While it has several financial benefits, this model also has some drawbacks.
According to Tim Ray, the founder of Carnivore Club, a subscription box is the most flexible, efficient and easy-to-run business model in ecommerce. He was particularly attracted by its entire ease combined with the benefit of low-risk recurring revenue.
“Try one month for just $1!” We’ve all seen these types of offers. Some of us have signed up for them ourselves. The benefit trial & continuity merchants offer is clear and concise: Try this product at a deep discount.
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