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  • Top 6 Considerations for Your Mobile App Payment Gateway

    Top 6 Considerations for Your Mobile App Payment Gateway

    So, you’re developing a mobile app because you want to earn a piece of the sweet, big mobile app pie on the menu today and tomorrow. Consumers can’t get enough of apps these days, and earnings reports reflect it.

    How big is the pie? Forrester projects mobile payment transactions — in the U.S. alone — to account for $282.0 billion by 2021. They also expect mobile app sales to grow by a compound growth rate (CAGR) of 20.3% between now and then. Yum, that pie sounds delicious.

    While the monthly revenues app developers expect to earn varies by what they sell and the platforms chosen, the future is bright.

    Of course, without a mobile app payment gateway built in, the monthly earnings from an app fall abruptly to a Big Fat $ZERO.

    Mobile app developers joining us today appreciate that there are many mobile app payment gateways to choose from, but might like to know what to consider when choosing one. Let’s walk through it together.

    Assumptions

    First things first. Let’s assume the following:

    • The mobile app under development is a custom job.
    • There’s no “one size fits all” mobile app payment gateway solution.
    • You want to find a mobile app payment gateway that fits your business model, not adjust your model to fit the gateway.
    • A gateway allows users to buy your products or services, providing a safe, secure way to give you money via payment cards, mobile wallets, and perhaps other choices.

    Let’s look at the six most important categories of features to consider when choosing the mobile app payment gateway that suits your needs.

    Business Model Considerations

    Defining requirements should be a no-brainer for every app developer. Otherwise, the “shiny object syndrome” hits and the scope of your app grows quickly — not a winning scenario. Think about your business model and target market. Use this list to tickle your brain:

    • Countries and Currencies you need to support.
    • Payment Types. Which brands of credit and debit cards? What types of mobile wallets does your target market want? What about ACH (checks) via smartphone camera and one-touch payment capability?
    • Payment Models needed in your app: one-time purchase, subscription services, and/or large scale payments for payroll and invoicing.
    • Level of customization: Fully-hosted ecommerce solution with customizable look and feel throughout vs. Checkout screens customizable to support unique branding.
    • Do you need a fully managed store front — a simple mobile app payment gateway to integrate into a custom app — or something in between?
    Technology Considerations

    Many of your technology choices may have already been made, and some may require research on pros and cons and user opinions.

    • Support Apple iOS, Google Android, and/or Windows Phone.
    • Ease of Integration, Ease of Use (points to API and SDK strength).
    • Easily integrate with business software packages, and/or social media platforms.
    • Full-stack solution, or gateway-only?
    • Scalable solutions for different size businesses.
    • Shopping cart plug-ins, custom forms.
    Fraud Prevention Security Features

    This may be THE MOST IMPORTANT consideration for your choice of mobile app payment gateway. eCommerce and mobile fraud prevention are top-of-mind for banks, credit card companies, payments processors and merchants of all types. Because retail merchants continue to experience fraud at alarmingly high — and growing — rates.

    • PCI-DSS Compliance, required by the card brands for any merchant transmitting or storing payment card data. Don’t neglect this requirement as you look at various gateways. Failure to maintain compliance can result in large fines from major card brands.
    • Support for fraud protection features like Address Verification and Card Code Verification (AVS/CVV), data encryption, tokenization, and other security protocols that allow you to monitor transactions in real-time.

    Don’t shirk this responsibility as potential customers care a great deal about data security, especially the Millennial generation (a key target market).

    Level of Customer Support

    This is often the least appreciated aspect of the payment aggregator business model, along with funding timeframes and account stability. Consider what fits your personality, including days and hours available.

    • Email only support.
    • Internet Relay Chat (IRC) site to converse with technical experts.
    • Live Customer Support, with published phone numbers.
    • Integration support.
    Price Point/Charging Model

    Pricing models for mobile app payment gateways vary. Consider your growth plans as well as start-up processing fees, because what sounds like a great deal initially can add up very quickly and reduce your share of the mobile app revenue pie.

    • Monthly Fees are common, and range from $14.95 to $179.95 per month for the mobile app payment gateways reviewed.
    • Other models use standard pricing tiers based on transaction volumes. Some gateway providers offer customized pricing for each customer.
    • Extra fees may include set-up, product integration support, live support, and other add-on premium features.
    • Payment aggregators typically offer free accounts with fixed, pay-as-you-go, per-transaction price structures in the form of X% of transaction + $0.YY per transaction. Pricing varies from 2.75% – 3.5% of transaction value plus $0.15 or more per transaction.
    • Different types of accounts with varied features (some standard, some extra) may be part of the pricing model. For example, PayPal’s “Enhanced” and “Premium” support cost $150 and $459 per month.
    • Fees for international transactions may be higher than domestic fees.
    Contractual Terms and Terms of Service

    Carefully review both before signing anything. If you find the they’re too legalistic, seek a legal review. Items to look for include:

    • Is it a fixed-term contract? If so, is there an early-termination penalty?
    • If not, can you cancel your arrangement at any time without penalty?
    • What add-on fees may occur (like chargeback fees)?
    • Is there a volume limit, or a large-transaction amount limit?
    • Who owns your customer data? Can you port data easily if you decide to change gateways?
    • By signing the contract, are you also agreeing to specific Terms of Service? Can you live with them?
    Conclusion

    When you need an eCommerce payment solution that both saves your money and gives you peace of mind, look no further than PAYARC.

    PAYARC’s mobile SDK makes it easy to integrate mobile payment solutions into your app. Our PCI compliant web based payment gateway allows you to monitor transactions in real time.

    And our industry leading payment processing solution gives you all the tools you need to start accepting payments while lowering your risk to fraud and giving you some of the lowest rates in the industry.

    PAYARC wants to act as your payments advisor and consultant, not only your processor. Because you have a business to run…Our business is to help you run it better. Why not start processing with PAYARC today?

    ‍

    Trackbacks/Pingbacks
    1. Mobile App Monetization: How to Beat Business Goals Without Breaking the Bank | PayArc – […] dreams of monetization go out the window. Be sure to choose a processor with a mobile app payment gateway…
    2. Pricing out Payment Processors? Don’t. | PayArc – […] supports multi-channel integration along with a wide spread of payment options. This may include mobile app payments, which are…

    Payarc

    November 15, 2021
    Uncategorized
    mobile-apps-payments
  • Mobile App Payments Commentary: MobilePaymentsToday.com

    Mobile App Payments Commentary: MobilePaymentsToday.com
    Mobile apps poster

    Jared Ronski, Principal at PayArc, was recently featured in MobilePaymentsToday.com. He offered commentary on the $101 Billion Mobile App Opportunity for merchants, noting the importance of understanding different, nuanced monetization models in mobile apps. He also offered best practices for business owners and developers looking to take advantage of this sector, point to the following key considerations:

    • Payment experience should not be an afterthought
    • Security
    • Customer service
    • Fraud prevention

    You can read the full article here. Please comment to let us know your thoughts.

    Payarc

    November 15, 2021
    Security, Technology
    mobile-apps-payments
  • Mobile-First Payments: Understanding the New Way to Pay

    Mobile-First Payments: Understanding the New Way to Pay

    February 2018 study from Pew Research found that 77 percent of Americans now own a smartphone. That’s more than double the amount of smartphones than when Pew first began tracking these numbers in 2011 (it was only 35 percent then). And as more smartphones make their way into the pockets of Americans, it’s more likely that they’ll turn to that device to make payments in their everyday life.

    It might sound far-fetched now, but consider what happened in China: Mobile payments have swept rapidly through the country, displacing traditional payment methods like cash and credit. It’s possible to leave your house only with a phone, and pay for food, transportation, or other necessities by scanning QR codes and paying with apps like WeChat or Alipay.

    Though mobile payments haven’t reached the same saturation in the US, they’re nevertheless on the rise. A 2017 report by the Mobile Ecosystem Forum said that 78 percent of people have made at least one purchase on a mobile device in the last six months.

    “Clearly, the migration from desktop to mobile can only accelerate,” says Christian Von Hammel-Bonton, EVP of Global Product Strategy at Wirecard. “So my message to all businesses around the world is: if you neglect to offer services and products through the mobile channel, you will lose – not only your customers but also your business.”

    Making Mobile-First Payments a Priority

    This means that developing a plan to implement mobile-first payments is increasingly crucial for merchants. In order to capture business from tech-savvy users, business need to make the structure of mobile-first payments a priority.

    An easy way to start making mobile payments a priority is simply to make your business’s website adaptive. This means structuring your site so it will automatically adjust to the screen size of the user browsing it. That means that whether customers are logging on from their PC or their phone, they’ll have the same experience on the site. Or, merchants can go a step further and optimize their site for mobile first. Customers will appreciate an a shopping experience that was designed for mobile users and will be more likely to make a purchase.

    Having an good grasp of mobile payment is a must for merchants who hope to focus on mobile first payments. One key aspect of this is understanding how exactly your customers want to pay on mobile. While AliPay and WeChat aren’t as popular for payments outside of China, digital wallets are gaining users and popularity. Digital wallets are simply a tokenization of a user’s data stored digitally. This means that while a digital wallet can include payments (more on that in a moment), it can also include other types of data like boarding passes, room keys, or identification.

    Mobile wallets (or the “Pays” — Apple Pay, Google Pay, and Samsung Pay)  are what merchants who are interested in a mobile-first payments experience should be paying attention to. This is the much touted “tap and go” method of mobile payment. This technique uses a smartphone’s built in NFC (Near Field Communication wireless technology) or BLE (Bluetooth Low Energy) a payment is made to the merchant. These mobile wallets offer both convenience and security. Paying with a mobile wallet is a quick experience in a brick-and-mortar store, and is nearly instantaneous when paying online. When considering the pros of investing in mobile-first payments, merchants shouldn’t overlook the benefits to their own business: nearly instantaneous access to funds, access to real-time data, and a competitive edge that comes from giving the customer a fast and secure payment option.

    But despite the fact that these mobile wallets do offer heightened security with encryptions similar to chip cards, good old card not present (CNP) transactions are still what most customers are most familiar with. Though e-wallets are burgeoning in popularity, many users will still first turn to the card in their physical wallet to make payments — even if they are making their payments on mobile. Though digital wallets and mobile payments are evolving quickly — and merchants should be keeping an eye on these trends for when (not if) they need to adopt them — to capture the most sales business should offer customers the option to perform CNP transactions on mobile.

    The evolution of mobile commerce is perhaps one of the most crucial payment developments  in recent years. Merchants who want to stay ahead of the curve should be looking for ways to start implementing mobile-first payments into their current business model.

    Payarc

    November 15, 2021
    Industry Insights
    mobile-apps-payments
  • The Future of Frictionless Payments

    The Future of Frictionless Payments

    New technology has expanded the ways we pay. Where cash was once king, credit and debit cards now reign supreme. Even that upseating is in the process of dynamic change. As consumer lifestyle preferences shift and convenience is valued over all, many consumers are looking for even easier ways to pay online.

    This is where frictionless payments begin to take hold. Embedded and “invisible” payments experiences are taking ecommerce by storm, enabling consumers to pay for goods and services in the blink of an eye. In fact, as biometrics continue to seep into the payments experience, the blink of an eye (via facial recognition tools) may be a new way to pay soon enough. Ecommerce companies like Uber have made it easy to conduct commerce on mobile phones without even experiencing the act of payment. Instead, users simply choose what they want: transportation from Point A to Point B; the actual payment happens behind the scenes, so as to not encumber the customer.

    This is the new trend in payments: frictionless payments. With it comes a lot of responsibility on the part of merchants to ensure that these types of transactions happen safely and securely

    Security in Frictionless Payments

    As digital commerce accelerates and the Internet of Things (IoT) grows, payment options are growing in tandem. With 8.4 connected devices—a number forecasted to increase to 20.4 billion within two years— it’s not surprising that consumers want to be able to pay anytime and anywhere. It’s critical to ensure these “anytime, anywhere” payments are protected with the utmost security.

    An example of such security measures is 3D Secure. The first 3-D Secure (Three Domain Secure) authentication has been around for years as a security layer for card-not-present (CNP) transactions. One of the primary reasons it was created was to increase consumer confidence in online transactions. While it was effective in securing transactions and garnering the confidence of consumers, it also introduced unnecessary friction and false positives into the equation, causing merchants to experience more cart abandonments.

    The new 3D Secure 2.0 (3DS2) has made frictionless payments a primary focus. The updated version allows the transmission of more data during transactions, enabling risk-based decisions for authentication. Using token-based and biometric authentication allows this protocol to facilitate secure, frictionless payments by freeing up consumers from the need to remember static passwords.

    Other Considerations for Frictionless Payments

    The core component of frictionless payments is convenience. Users are able to pay on their terms without being overburdened by security measures (though the security is still in place to adequately protect transactions). Having the proper payments infrastructure in place has become increasingly important to facilitate frictionless payments as new channels become commerce channels.

    Conversational commerce has ushered the rise of using voice assistants and chat bots (via messaging apps). As more mobile websites and mobile apps come into play, consumers are increasingly using mobile wallets as streamlined ways to pay from a smartphone. This signals great strides in optimizing convenient ways to pay; however, the fraud problem still exists on these channels. It’s an ongoing game of striving to make the payments experience seamless for consumers without making it a cake walk for bad actors.

    Each new payment channel and instrument can be an open invitation for hackers and fraudsters looking for an easy target. The interconnectedness of these channels and payment methods (credit cards to wallets and wallets to apps, etc.) make it ripe for the fraudulent picking. Merchants that go the route of offering in-app payments should be sure that login security is strong without being cumbersome for the end consumer.

    A Vision for the Future of Payments

    We will continue to see frictionless payments get more sophisticated as technology evolves. Existing technology has already afforded consumers some interesting and unique ways to shop and pay. Amazon, an e-commerce mammoth, has led the charge in frictionless payments. Their Amazon Go grocery store promotes what it calls a “a check-out free shopping experience” where customers don’t endure a checkout line—they simply walk out with their selected items, which are automatically charged to their connected Amazon account.

    No matter where you are on the frictionless payments journey, it can be beneficial to work with a professional, trusted payment processing partner. PayArc offers payments support across the spectrum—from payment gateways to chargeback management and fraud prevention—to help merchants streamline payments across all channels. Reach out today to learn more about how we can help you optimize your payments operation.

    Payarc

    November 15, 2021
    Security, Technology, Uncategorized
    mobile-apps-payments
  • How to beat business goals without breaking the bank

    How to beat business goals without breaking the bank

    Business objectives drive the best choices every business owner makes.

    At least, owners wanting to make money in the real world look to their business objectives when deciding how to take products to market.

    Mobile app monetization represents one such choice that all app developers must make. Have you thought that through for your app?

    Of course, you may have embarked on developing an app just because you love mobile technologies, and wanted to make your mark among tech peers.

    If that’s the case, then good luck to you!

    But if your objectives include earning your share of the projected $101 billion (with a B) app store revenue, then you owe it to yourself to learn more about mobile app monetization.

    Let’s look at mobile app monetization models — and how to monetize your app without breaking the bank — by choosing the right business partner.

    Considerations for Mobile App Monetization

    Several models exist that support mobile app monetization. Which one is right for you? You may want to know which monetization model drives the most revenue, but no simple answer exists.

    What really matters is that the monetization model you choose best suits your app. It needs to support your revenue and user adoption objectives — along with the product or service you’re taking to market.

    Before you can choose the right answer for your business, it pays to be sure you’ve done the right marketing analysis. Such as:

    • Who is your target audience? Determine their demographics and app usage patterns. Do they prefer video or perhaps written content consumption? Align your choices with the behaviors of your target market.
    • Your Core Set of Users Includes ___? The most successful apps address a specific user pain-point. That’s a Marketing 101 truism. Yet many business owners overlook that solving a problem — aka providing value — for specific users generates profitability.
    • Choose the mobile app monetization strategy which rewards match your app’s user value. Simply put, the more value provided by the app, the more users will be willing to pay.
    Choose Among Mobile App Monetization Models

    Pay Per Download: This is perhaps the most common approach to generating revenues with an app. But how do you convince a new user to pay the price you demand without letting them to try it first? If you can’t market your app as truly unique — compared to all the free apps out there — keep looking. Great marketing and PR are imperative with this model

    Advertising App Monetization Model: You’ll find more people willing to download your app with no cost barrier (as in pay per download apps). The advertising model offers several “flavors.” It’s often used in mixed-model approaches. Common ad formats currently include:

    • Banner Ads
    • Native Advertising
    • Video Ads
    • Voice Ads
    • Interstitial Ads
    • Rich Media Ads
    • Location-Based Ads
    • Pop-Up Ads
    • Notification Ads

    You’ll find examples of these ad types here, here, and here.

    Choose the advertising app monetization model if you expect users to visit the app frequently, and stay awhile during each session. You’ll also need to collect user demographic and behavioral data to ensure ads are relevant.

    In-App Purchase Monetization Model: Do you plan to sell virtual or physical goods or services from your app? This model works well for retail, gaming, or services apps. It’s been the top mobile app monetization strategy used by high-earning game apps. Be sure to include well-designed purchase incentives that don’t spoil the user experience.

    Freemium App Monetization Model: This strange-sounding model replicates the subscription model used in many ecommerce businesses. If you can attract free users, and then entice them with super-unique premium features, choose the freemium app monetization model. The 30 top grossing apps in the Apple App Store may be downloaded for free, but they all offer desirable premium content for a fee.

    Subscription or Paywall Model: This app monetization model is similar to Freemium, but content is locked, not premium app features. Users are able to view a specific amount of content for free, but then must subscribe to the app to view more. Service-oriented apps succeed with this model (think Netflix or Spotify). The Subscription or Paywall model works well when the app itself inspires repeated — and frequent — use.

    The bottom line is to choose the mobile app monetization model that fits your objectives, and the analysis of your target market. In-App Purchases and Subscription models continue to be most successful at driving revenue (33% and 22% respectively), according to a recent study by Apptentive. But a hybrid approach may be best for your app. Let objectives drive the choice.

    Put a Cherry on Top with PayArc

    Regardless of which mobile app monetization model you choose, your business definitely requires the right payment processing capabilities. They provide the cherry on top when you go to market!

    Because, if you cannot accept payments via your app, then dreams of monetization go out the window. Be sure to choose a processor with a mobile app payment gateway optimized for your success. Choose PayArc.

    Our mission is to bridge the gap between online merchants and payment solutions — for all types and sizes of merchants and app developers.

    PayArc provides merchants with the latest technology and pay options allowing them to focus on growing their businesses. And PayArc’s mobile SDK makes it easy to integrate mobile payment solutions into your app.

    Our industry leading payment processing solution gives you all the tools you need to start accepting payments while lowering your risk to fraud and giving you some of the lowest rates in the industry.

    PayArc wants to act as your payments advisor and consultant, not only your processor. Because you have a business to run… Our business is to help you run it better. Put the cherry on top… Start processing with PayArc today.

    Payarc

    November 15, 2021
    Security
    mobile-apps-payments
  • Mobile App Payment Gateway Integration 101

    Mobile App Payment Gateway Integration 101

    With more and more people needing to shop on the go, it’s become quite apparent that merchants must take their products and service to mobile markets to remain competitive. While many customers are spending money through in-app purchases and subscriptions in top app interfaces, such as the Apple Store and Google Play, there’s a significant demographic of purchasers who are ready to make their everyday purchases (event tickets, restaurant dinners, and utility bills) through mobile, as well.

    Many merchants are already hard at work developing an app that unique to their business. They’ve already done the jobs of branding and making sure mobile shopping options are customized to their target demographic. All that’s left is to figure out how exactly to accept and process payments. That’s where a proper mobile app payment gateway integration comes in.

    Is your company ready to meet the demand? Here’s what you need to know about mobile app payment gateway integration.

    Payment Gateway Solutions

    What options are available to merchants looking to attract and retain customers of all kinds? There are currently two ways to accept payments:

    Merchant Account Provider (MAP) is the solution offered when the payment processor that you’ve chosen to partner with sets you up with your own payment gateway through your unique merchant account. It allows you to work with a bank to accept payments for your products and services.

    You can also choose a Processing Aggregator. This would be a service like PayPal, Stripe, or Square, which combine all the business from thousands of merchants into larger merchant accounts. It allows them to work with most any merchant – without bank approval – to do business on behalf of almost anyone.

    While it’s certainly easier to get approved for a processing aggregator, there are unique advantages to applying for a merchant account and getting your own payment gateway for your individual business. For one, getting approved for your own merchant account – and enabling your unique payment gateway – is based on your individual merit as a business. You’ve gone through the application process to have the ability to accept payments, and you aren’t lumped in with other businesses or may or may not be scrupulous. As such, you’ll have benefits that come with being deemed a better risk. Among them:

    • More responsive and personalized customer service experiences. Have you ever tried to reach a live person at PayPal? Having a merchant account rep that has your back is a valuable perk for many businesses.
    • Fewer interruptions to payment processing. You won’t have as much risk to waking up one day and finding your account frozen due to one transaction that doesn’t seem right. A dedicated merchant account gateway usually comes with more intuitive processing for dealing with potentially fraudulent activity.
    • Access to your cash. With an aggregator, your money has to go through them as an intermediary, limiting your access to funds and lengthening the time it takes to request money. It can take up to a week to get cash from purchases into your bank account, and quick-turn requests may cost extra.
    • Personalized pricing. Aggregators charge the same price to everyone, regardless of credit worthiness. If you’re a good business risk, you should have the option to negotiate better rates. This is one reason to consider a merchant account for your payment gateway needs.
    Finding the Right Payment Partner

    What should you consider when setting up your mobile payment gateway? For one, it’s not enough to find a gateway you love. Your payment processor should also be a partner in meeting your sales goals. When choosing a gateway, look for providers that are compliant, offer a suite of fraud prevention tools that can be tailored to your unique needs, and that act as an advocate on your behalf. The right payment processor can ensure that your gateway comes with a robust SDK (Software Development Kit), as well as API’s that are secure, glitch-free, and ready to take payments at the precise moment customers are prepared to buy.

    While there is quite a bit to learn about today’s mobile solutions, you don’t have to go it alone. PayArc is a trusted industry partner well-versed in all of these options, and we can be reached with your questions or concerns regarding mobile app payment gateway integration. Our trusted team of advisors and payments specialists are the ideal choice for merchants who want personalized attention and service.

    Payarc

    November 15, 2021
    Technology
    mobile-apps-payments
  • Connected Consumers: Understanding Mobile Wallet Demand

    Connected Consumers: Understanding Mobile Wallet Demand

    With an estimated 77% of American smartphone owners using mobile wallets in 2018, digital payment demands are high. Merchants need flexible, robust, end-to-end operations that accommodate changing consumer behaviors.

    Merchants and payment service providers (PSPs) have to keep up with the constantly-shifting behaviors and expectations of connected consumers. It’s important to discover which mobile payment systems integrate best with their customers’ lifestyles. Speed, convenience, and security are especially important for consumers who complete transactions on the go.

    Myriad of Mobile Wallet Options

    Mobile wallets, which refer to any virtual technology that stores payment information, exist as both device and internet-based platforms.

    Apps like Android/Google Pay, Apple Pay, or Samsung Pay, fall into the “device-based” platform category. This payment experience is tailored to different smartphone users and widely accepted as a secure merchant payment method.

    Analyzing which smartphone models each merchant’s customers use determines the ideal device-based payment platform(s) for their connected consumers.

    Brand-specific apps, like Walmart Pay, work best for connected consumers who shop consistently at the same places. Retail merchants with loyal customer bases may find in-store apps a useful tool for combining online and in-store experiences.

    Internet-based mobile wallets PayPal and Venmo are flexible because of their dual website and app presence. Like the device-based digital wallets, they serve as payment methods for a variety of online and offline purchases.

    These platforms also have peer-to-peer payment (P2P) options, beneficial for industries where split or shared payments are common.

    Internet and device-based mobile wallets make up the foundation of frictionless digital payments. But the number of methods for integrating payments into customer experiences have grown drastically.

    Mapping Mobile Impact

    According to a report by research and advisory group, Gartner, the Internet of Things (IoT) will grow to 26 billion units installed by 2020. Gartner also predicts that industry product and service suppliers will generate over $300 billion in revenue in the same period of time.

    Why is this relevant? Connected consumers now expect seamless, one-click interactive experiences when they shop. “With IoT becoming an integral part of our daily tech consumption, payments are also being increasingly integrated into the overall experience,” stated Chris Tyghe, Vice President of Strategic Development at Ingenico Group Canada.

    Seamless IoT experiences may look like interactive payment-enabled screens in traffic-heavy areas like street corners, transportation hubs, or shopping centers. Consumers pay with mobile wallets, contactless credit cards, or smart devices, and receive receipts as a text or email.

    Merchants can use near-field communication (NFC) connected screens to offer a frictionless buying experience for connected consumers. Not only are they secure and easily transportable, but they also increase conversion rates, turning a 3-5 second interaction into a complete customer transaction.

    But it’s not enough to follow up-and-coming trends in interactive digital payments. Solving real-world problems is the most important focal point for any mobile payments strategy.

    Mobile wallets have a variety of applications outside of emerging markets like IoT. Many current payment systems often used by consumers are in need of an upgrade. Merchants can take advantage of their in-depth knowledge of customer lifestyles and pain points by offering seamless payment processing systems that address these issues.

    For example, Saarbruecken, in Germany, saw a 45% increase in revenue generated at parking lots. The city introduced mobile apps for parking tickets as an alternative to traditional coin-based ticket machines. This new approach to an old problem (locating change) appeals to consumers who live in a largely cashless society.

    Focusing on current needs over future technology has the advantage of quick and enthusiastic adoption. And using service apps as a complement to traditional payment platforms can be highly impactful. But with technological innovation moving so quickly, jumping on new applications for mobile wallet usage can only benefit merchants.

    Another digital out-of-home (DOOH) payment method, the in-store app, boasts a high conversion rate. According to PYMNTS recent survey on Mobile Wallet Adoption, Walmart Pay has been used at least once by nearly 25% of US adults with smartphones. This mobile wallet may be limited in scope, but the convenience of frictionless, streamlined shopping at a major retail chain is hard to duplicate.

    Now more than ever, cashless, contactless payment methods are being prioritized by businesses around the world. It’s clear that the mobile wallet trend is not going away. Merchants have a variety of secure and convenient platforms to choose from in order to suit their customers’ lifestyles. By prioritizing current needs combined with emerging technology, merchants can create unique interactive experiences for connected consumers.

    ‍

    Payarc

    November 15, 2021
    Industry Insights, Technology
    mobile-apps-payments

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