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  • Interchange Downgrades

    Interchange Downgrades
    If you’re a business owner, you’ve probably heard of the term “interchange downgrade.” Downgrades are not easy to understand, but they can end up costing you hundreds of dollars in credit card fees per month. While they’re not totally avoidable, it is possible to learn to recognize some of them and save money.

    What Are Downgrades and Why Do They Happen?

    In tiered pricing, each credit card transaction falls into a pricing category: qualified, mid-qualified, and non-qualified. Qualified rates are the lowest, and you might think that most of your credit card transactions fall into the qualified category. Not so! Downgrades can occur for several reasons, including, but not limited to:

    • Expired authorizations: if a transaction is not authorized within the allotted timeframe, the transaction will be downgraded and the merchant will be charged a higher rate.
    • Failing to use AVS: AVS, or Address Verification Systems, is meant to protect against fraud. If an e-commerce business does not use AVS, it could put everyone involved at risk of fraud. Therefore, this kind of transaction would be downgraded.
    • Not capturing required data: Credit card transactions require a certain amount of data to be captured. Some of the data includes:
      • Date of transaction
      • Transaction amount
      • Merchant name

    Failure to capture this data will result in a downgrade.

    Common Types of Downgrades

    Visa

    Each Visa transaction has what’s commonly referred to as a “target interchange rate”, which is the lowest rate for that particular transaction. When a transaction is downgraded from that target interchange rate, it falls into one of the following two categories:

    EIRF

    EIRF stands for Electronic Interchange Reimbursement Fee. This is considered the first step of downgrades for Visa. For example, if a transaction does not meet the requirements for the target interchange rate, it gets downgraded to EIRF. If it doesn’t meet the requirements for EIRF, then it gets futher downgraded to Standard. To qualify for EIRF, the transaction must be either card-present or key-entered, be electronically authorized, and settled within 2 days. The credit rate for EIRF for Visa Signature cards is 2.40% + $0.10, while for all other Visa credit cards the rate is 2.30% + $0.10. EIRF is only applicable to consumer transactions.

    Standard

    Each Visa card type has a “standard” rate associated with it, but that standard rate only applies if the transaction itself does not meet the requirements for the target interchange rate or the EIRF rate. As such, the standard rate is the most expensive rate. Standards rates can apply to both commercial and consumer transactions. The standard credit rate for Visa Signature cards is 2.95% + $0.10, while for all other Visa credit cards the rate is 2.70% + $0.10.

    Mastercard
    Standard

    Like Visa, Mastercard has a standard interchange category for each card type. Also like Visa, transactions get downgraded to their standard rate if they do not meet the requirements for their target interchange rate. The following are the standard rates for each Mastercard card type:

    Core (USD) Enhanced Value (USD) World (USD) World High Value (USD) World Elite (USD)
    2.95% + $0.10 2.95% + $0.10 2.95% + $0.10 3.25% + $0.10 3.25% + $0.10

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    How Can A Business Prevent Downgrades?

    The best way to prevent downgrades is to make sure that you are processing using the “interchange plus” pricing model instead of the “tiered” pricing model. If that is not possible, other ways to prevent downgrades are to swipe or dip (in the case of EMV chipped cards) cards instead of keying them in to the system to make sure that all required information is captured, using AVS for e-commerce transactions to reduce the chance of fraud, and batching out everyday to make sure that none of your authorizations expire.

    Contact PayArc to speak with us about how to change your pricing model to interchange plus!

    Payarc

    November 22, 2021
    Uncategorized
  • Mastercard Chargeback Resolution Process

    Mastercard Chargeback Resolution Process

    hat is a Chargeback Dispute?

    When a customer holding a Mastercard disputes a transaction, you enter into what is known as the chargeback dispute process.

    Why do customers dispute transactions?

    There are many reasons a customer may dispute a transaction, including undelivered goods or services, dissatisfaction, or a variety of other valid reasons.

    As soon as a chargeback is filed, you enter a resolution process that goes through three cycles. Here are the three cycles that must be carried out before a dispute reaches arbitration:

    Three Cycles for Mastercard Chargeback Resolution

    Cycle #1

    First chargeback: Your business enters the first cycle of chargeback resolution as soon as a customer holding a Mastercard disputes a transaction.

    Cycle #2

    Second presentment: The following cycle of chargeback resolution occurs when the acquirer refutes the issuer’s first chargeback.

    Cycle #3

    Arbitration chargeback: This stage is when the evidence provided by the acquirer in the second presentment is deemed insufficient.

    Yet the chargeback process is being overhauled! Mastercard is now making significant efforts to streamline and modernize the entire chargeback process.

    If you have heard rumblings about the Mastercard Dispute Resolution Initiative (or MDRI), it’s true! Mastercard is overhauling its entire payments ecosystem, and the changes will be rolled out in four distinct phases.

    Here’s How MasterCard’s Dispute Resolution Process is Changing

    Chargebacks were initially introduced 45 years ago when credit cards were still novel and unknown.

    Consumers were comforted by the fact that they could dispute transactions or reclaim lost funds due to fraud. While Mastercard’s chargeback processes made sense 45 years ago, they haven’t kept up with the digital world we live in today.

    That’s why Mastercard is now attempting to make the chargeback process more fair and responsive to the online landscape.

    What are Mastercard’s goals with MDRI?

    Get faster and more accurate dispute outcomes

    Regularly make changes that can be easily adapted to new trends in technology and fraud

    Allow for greater compliance and stability with a gradual and steady rollout.

    The MDRI Rollout In 4 Phases‍

    Phase 1: October 12, 2018

    Issuers are required to collect more information from cardholders before a chargeback. Collecting relevant information will make it easier to filter out invalid disputes and fight against friendly fraud and cyber-shoplifting.

    The change made during phase 1 applies to chargeback disputes listed under these reason codes:

    4831 – Incorrect Transaction Amount

    4834 – Point of Interaction Error

    4853 – Cardholder Disputer

    4863 – Cardholder Does Not Recognize

    Phase 2: April 12, 2019

    This phase addresses unjust enrichment or “double refund”. This happens when the issuer performs a chargeback while a merchant has also issued a credit to the cardholder. In the past, a scenario like this would have been resolved by compliance or pre-compliance case.

    Under MDRI, compliance or pre-compliance will no longer be resolving double refund scenarios. It will be the issuer’s responsibility to check for refunds/reversals prior to chargebacks. If submitted as “Credit Processed”, issuers must accept a second presentment.

    If you offer a refund after the customer’s bank has filed a chargeback, you will need to accept the dispute. However, if you have offered a refund before a chargeback has been filed, you will have 45 days to contest the dispute.

    It’s also important to note that any chargebacks involving Mastercard’s reason code 4834 (Point of Interaction Error) will see the chargeback filing timeframe reduced from 120 days to 90 days.

    Finally, Mastercard will eliminate the following two reason codes from their list:

    4840 – Fraudulent Processing of Transactions

    4863 – Cardholder Does Not Recognize (to be removed tentatively on Jul 12, 2019)

    Phase 3: October 18, 2019

    Mastercard hasn’t yet announced the changes for this third phase of the rollout. Stay tuned for more updates.

    Phase 4: April 17, 2020

    During this fourth and final phase of the MDRI rollout, the arbitration chargeback cycle will be removed. This is an effort to streamline the chargeback process and allow issuers to continue a dispute with pre-arbitration prior to escalating to arbitration for fraud.

    The changes in this fourth phase do not apply to the following reason codes:

    4870 – Chip Liability Shift

    4871 – Chip/Pin Liability Shift

    4808 – Authorization-Related Chargeback

    Now, you might be wondering…

    How Does MDRI Overlap With The Most Recent Version of the Chargeback Guide?

    You may have already reviewed the most recent version of the Chargeback Guide issued by Mastercard on Dec 13, 2018. Because the first phase of MDRI went into effect on October 12, 2018, you will note that some of the changes were included in the guide.

    Here are some important details to note from the guide:

    When it comes to resolving a chargeback with reason code 487 (No Cardholder Authorisation), you are not allowed to submit any new information like name, location or date. This change applies if the information doesn’t match between authorization and clearing.

    Please note that the changes that were set for late presentments have been withdrawn.

    Additionally, you are also required to provide supporting documentation like a transcript of emails with your customer for chargeback reason code 4863 (Cardholder Does Not Recognize).

    Do You Have Any Questions About How MDRI Will Impact Your Business?

    Most businesses have limited time, resources and expertise to stay on top of MDRI updates and the various ways it will affect their business.

    Get in touch with us right away for expert guidance in navigating Mastercard’s evolving chargeback process.

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    Payarc

    November 16, 2021
    Uncategorized
  • ‘Tis (Almost) The Season: 9 Ways to Guard Against Fraud

    ‘Tis (Almost) The Season: 9 Ways to Guard Against Fraud

    By now, holiday online retail trends should be no surprise to merchants: both sales volume and fraud rise dramatically. Last year, fraud attempts were up over 30% during the holiday season, and the trend is sure to continue in the 2017 holiday shopping season.

    Merchants should keep tight reigns on fraud prevention and risk mitigation year-round; however, the holiday season often calls for extra measures. While we’re still several months out from the peak period, merchants need to start thinking about fraud prevention measures now to be prepared in time. We’ll break down nine different ways online merchants can prevent fraud this holiday season – and beyond.

    1. MasterCard SecureCode and Verified by Visa – These are both 3D Secure protocols that ensure the person attempting the purchase is the owner of the card prior to authorization. Not only do these tools cut down on fraudulent transactions, but they boost consumer confidence that their information is being verified and protected.
    2. Address Verification Service (AVS) – This is another tool that validates whether the person using the card is the cardholder or not. It works by validating the billing address offered at the time of purchase with the one on file with the issuer during authorization. If the authorization is approved and the AVS response indicates a match, merchants can proceed with the transaction.
    3. Card Verification Value 2 (CVV2) – This protocol requires the purchaser to enter the three-digit security number printed on the back of a Visa card to verify that the customer making the purchase is in possession of the actual payment card.
    4. Tokenization – Payment tokenization eliminates the need for merchants to handle or store payment data. Instead, sensitive payment data is replaced with a unique identifier – called a “token” – while the actual payment data is stored in a third party data center.
    5. Chargeback alerts – Some third party solution providers offer chargeback notifications that alert a merchant when a dispute is filed with an issuing bank in the solution provider’s network. This gives the merchant an opportunity to handle the dispute directly with the customer rather than after the entire chargeback process has already occurred. Since chargebacks result in fines and penalties for merchants, it is optimal to address disputes before they turn into chargebacks.
    6. Device fingerprinting – A device fingerprint is a pattern of online behavior that is identified and attached to a particular device. It can be used to identify devices which have previously been known to commit credit card fraud or online identity theft, making it easy to block purchases and transactions from those devices.
    7. IP geolocation – IP geolocation can be used to identify anomalies in CNP transactions that may signal fraud. For example, if a billing address and zip code associated with Chicago is entered during the purchase authorization, but the IP address is located in Brazil, this could signal possible fraud. Depending on the type of tool, it may block the transaction altogether or route to a manual review team for further research.
    8. Behavioral modeling/profiling – Some third party payment solution providers have created algorithms based on machine learning technology that enable behavioral modeling and profiling. This rules engine can identify and detect potential fraud based on anomalies to established behavioral patterns associated with payment card data. When “out-of-the-ordinary” patterns or behaviors are identified, the engine alerts the merchant to the inconsistency. From there, merchants can decline the order or submit to manual review for further authentication.
    9. Big Data – Merchants can tap into multiple data sources in real-time to identify inconsistent or anomalous transaction behavior. Some tools gather social data to detect inconsistencies in location or other identifying information. Some solution providers offer access to negative information databases and behavioral databases, which merchants can use to sniff out suspicious orders and route them for additional verification or review.

    The best bet for merchants looking to curb fraud this holiday season is to employ a tailored combination of some of the tools and protocol listed above depending on their unique needs. There is no silver bullet when it comes to fraud prevention, but having a fine-tuned, layered suite of tools that can be adjusted in real-time proves to be the most effective strategy.

    Payarc

    November 15, 2021
    Fraud Prevention, Industry Insights, Security
    fraud-prevention
  • Top 6 Considerations for Your Mobile App Payment Gateway

    Top 6 Considerations for Your Mobile App Payment Gateway

    So, you’re developing a mobile app because you want to earn a piece of the sweet, big mobile app pie on the menu today and tomorrow. Consumers can’t get enough of apps these days, and earnings reports reflect it.

    How big is the pie? Forrester projects mobile payment transactions — in the U.S. alone — to account for $282.0 billion by 2021. They also expect mobile app sales to grow by a compound growth rate (CAGR) of 20.3% between now and then. Yum, that pie sounds delicious.

    While the monthly revenues app developers expect to earn varies by what they sell and the platforms chosen, the future is bright.

    Of course, without a mobile app payment gateway built in, the monthly earnings from an app fall abruptly to a Big Fat $ZERO.

    Mobile app developers joining us today appreciate that there are many mobile app payment gateways to choose from, but might like to know what to consider when choosing one. Let’s walk through it together.

    Assumptions

    First things first. Let’s assume the following:

    • The mobile app under development is a custom job.
    • There’s no “one size fits all” mobile app payment gateway solution.
    • You want to find a mobile app payment gateway that fits your business model, not adjust your model to fit the gateway.
    • A gateway allows users to buy your products or services, providing a safe, secure way to give you money via payment cards, mobile wallets, and perhaps other choices.

    Let’s look at the six most important categories of features to consider when choosing the mobile app payment gateway that suits your needs.

    Business Model Considerations

    Defining requirements should be a no-brainer for every app developer. Otherwise, the “shiny object syndrome” hits and the scope of your app grows quickly — not a winning scenario. Think about your business model and target market. Use this list to tickle your brain:

    • Countries and Currencies you need to support.
    • Payment Types. Which brands of credit and debit cards? What types of mobile wallets does your target market want? What about ACH (checks) via smartphone camera and one-touch payment capability?
    • Payment Models needed in your app: one-time purchase, subscription services, and/or large scale payments for payroll and invoicing.
    • Level of customization: Fully-hosted ecommerce solution with customizable look and feel throughout vs. Checkout screens customizable to support unique branding.
    • Do you need a fully managed store front — a simple mobile app payment gateway to integrate into a custom app — or something in between?
    Technology Considerations

    Many of your technology choices may have already been made, and some may require research on pros and cons and user opinions.

    • Support Apple iOS, Google Android, and/or Windows Phone.
    • Ease of Integration, Ease of Use (points to API and SDK strength).
    • Easily integrate with business software packages, and/or social media platforms.
    • Full-stack solution, or gateway-only?
    • Scalable solutions for different size businesses.
    • Shopping cart plug-ins, custom forms.
    Fraud Prevention Security Features

    This may be THE MOST IMPORTANT consideration for your choice of mobile app payment gateway. eCommerce and mobile fraud prevention are top-of-mind for banks, credit card companies, payments processors and merchants of all types. Because retail merchants continue to experience fraud at alarmingly high — and growing — rates.

    • PCI-DSS Compliance, required by the card brands for any merchant transmitting or storing payment card data. Don’t neglect this requirement as you look at various gateways. Failure to maintain compliance can result in large fines from major card brands.
    • Support for fraud protection features like Address Verification and Card Code Verification (AVS/CVV), data encryption, tokenization, and other security protocols that allow you to monitor transactions in real-time.

    Don’t shirk this responsibility as potential customers care a great deal about data security, especially the Millennial generation (a key target market).

    Level of Customer Support

    This is often the least appreciated aspect of the payment aggregator business model, along with funding timeframes and account stability. Consider what fits your personality, including days and hours available.

    • Email only support.
    • Internet Relay Chat (IRC) site to converse with technical experts.
    • Live Customer Support, with published phone numbers.
    • Integration support.
    Price Point/Charging Model

    Pricing models for mobile app payment gateways vary. Consider your growth plans as well as start-up processing fees, because what sounds like a great deal initially can add up very quickly and reduce your share of the mobile app revenue pie.

    • Monthly Fees are common, and range from $14.95 to $179.95 per month for the mobile app payment gateways reviewed.
    • Other models use standard pricing tiers based on transaction volumes. Some gateway providers offer customized pricing for each customer.
    • Extra fees may include set-up, product integration support, live support, and other add-on premium features.
    • Payment aggregators typically offer free accounts with fixed, pay-as-you-go, per-transaction price structures in the form of X% of transaction + $0.YY per transaction. Pricing varies from 2.75% – 3.5% of transaction value plus $0.15 or more per transaction.
    • Different types of accounts with varied features (some standard, some extra) may be part of the pricing model. For example, PayPal’s “Enhanced” and “Premium” support cost $150 and $459 per month.
    • Fees for international transactions may be higher than domestic fees.
    Contractual Terms and Terms of Service

    Carefully review both before signing anything. If you find the they’re too legalistic, seek a legal review. Items to look for include:

    • Is it a fixed-term contract? If so, is there an early-termination penalty?
    • If not, can you cancel your arrangement at any time without penalty?
    • What add-on fees may occur (like chargeback fees)?
    • Is there a volume limit, or a large-transaction amount limit?
    • Who owns your customer data? Can you port data easily if you decide to change gateways?
    • By signing the contract, are you also agreeing to specific Terms of Service? Can you live with them?
    Conclusion

    When you need an eCommerce payment solution that both saves your money and gives you peace of mind, look no further than PAYARC.

    PAYARC’s mobile SDK makes it easy to integrate mobile payment solutions into your app. Our PCI compliant web based payment gateway allows you to monitor transactions in real time.

    And our industry leading payment processing solution gives you all the tools you need to start accepting payments while lowering your risk to fraud and giving you some of the lowest rates in the industry.

    PAYARC wants to act as your payments advisor and consultant, not only your processor. Because you have a business to run…Our business is to help you run it better. Why not start processing with PAYARC today?

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    Trackbacks/Pingbacks
    1. Mobile App Monetization: How to Beat Business Goals Without Breaking the Bank | PayArc – […] dreams of monetization go out the window. Be sure to choose a processor with a mobile app payment gateway…
    2. Pricing out Payment Processors? Don’t. | PayArc – […] supports multi-channel integration along with a wide spread of payment options. This may include mobile app payments, which are…

    Payarc

    November 15, 2021
    Uncategorized
    mobile-apps-payments
  • Top Tips for Evaluating Merchant Account Providers

    Top Tips for Evaluating Merchant Account Providers

    There are plenty of merchant account providers out there to choose from, making it a difficult task deciding which one is right for you. Different business models require different considerations to ensure that payments are optimized and payment processing costs remain low.

    Working with a trusted merchant account provider can help a business streamline payments for customers without breaking the bank. The key is finding the right fit, not only in price, but in an advisory capacity as well.

    Here’s what you should consider when evaluating merchant account providers.

    Consider Fee Structure

    There are several different types of payment processing rates offered by merchant account providers. Interchange plus pricing represents the interchange rate that payment processors pay for each transaction plus a markup. In this way, payment processors pass along the fees they pay plus an additional markup to the merchant. The markup will vary among merchant account providers, so it’s important to look for a rate that is reasonable for your business.

    Other pricing structures include tiered pricing and blended pricing. Each type of pricing has different considerations so it’s important for merchants to do their homework, ask questions, and consider any other fees that may be insured before signing on with a merchant account provider.

    Additional fees to consider include application fees, per-transaction fees, monthly minimums that affect your fees, voice verification charges, address verification fees, statement fees and more. Most merchant account providers will be flexible in terms of how they present your proposal, which could result in a lower discount rate with a higher per-transaction fee if your average ticket price is on the low side but your transaction volume is high.

    Consider the Equipment

    You should also pay heed to how much your merchant account provider is charging you for the equipment and the software to process your transactions. The price of equipment can vary in cost among multiple processors by hundreds of dollars, even for the same piece of equipment.

    Some merchant account providers may offer the option to purchase equipment outright or to purchase term-contract with the equipment. Each options has different benefits and drawbacks, depending on the needs of your business, so be sure to get clarity around the pricing and features of each before signing a contract. Make sure you research the equipment and software you’re using as well; a good merchant account provider will be able to answer your questions and make recommendations in terms of the best equipment fit for your business.

    Choose a Dedicated Your Merchant Account Provider

    Take note of how hands-on a merchant account provider is during the application process. Some merchant account providers simply offer merchant accounts, pending a successful application. Other merchant account providers provide additional benefits and act as a trusted advisor in dealing with everything from chargeback management to fraud prevention and more.

    The response time of your merchant account provider matters a lot too as it can affect your business’ customer service levels. Consider whether or not the merchant account provider is available 24/7 or if there will be long wait times to get a hold of someone who can help. Is the merchant account provider knowledgeable in all areas of payment processing or can they only help answer questions about certain things?You know your business better than anyone else, but it can be helpful to retain a merchant account provider that is invested in learning your business and helping to optimize payments.

    Reputation and Communication Matter, Too

    When choosing a provider, listen to what they have to say and focus on the level of detail they’re providing you with from the start.

    Your merchant account provider should keep you informed of any changes in their policies, new laws that affect credit card practices and promotions that can help you save money. Ask about their communication with you and how these would work, as well as what features and services they offer.

    When evaluating merchant account providers, look at each option holistically. While rates are important, they should not be the only measuring stick when it comes to finding a trusted partner.  Look at quality and speed of their services, rates and fees, and level of customer service. You want to strike that perfect balance between experience, quality and affordability that very few providers can actually offer. The best merchant account providers will understand nuanced business models and be able to offer sound advice on the best way to streamline payments.

    Payarc

    November 15, 2021
    Fraud Prevention, Industry Insights
    payment-processing
  • Visa International Card-Not-Present Interchange

    Visa International Card-Not-Present Interchange

    Visa has specific interchange for transactions that occur using an international card in a card-not-present environment. The term“Card-Not-Present” refers to credit card transactions where the card is either keyed in (as in, the EMV chip is not inserted into the terminal or the magstripe isn’t swiped through the terminal) or the transaction is taking place online (where there is no terminal). These transactions tend to have higher interchange rates because they are more susceptible to fraud.

    Visa refers to international card-not-present interchange rates as “international secure ecommerce interchange rates.” The rates change depending upon what type of card is used.

    Secure eCommerce refers to online transactions that take precautions in protecting cardholder information by checking AVS or asking for the CVV. If someone uses a Visa Classic (the simplest credit card Visa offers, offers no rewards), Visa Gold (Visa’s mid-level credit card) or Electron (a Visa debit card that cannot be overdrawn – this card is not available in the United States), then the interchange rate for a secure ecommerce transaction is 1.44%.

    If a customer uses a Visa Signature or Visa Premium(higher spending limit, cardholder benefits) card, then that interchange rate is 1.80%. For Visa Infinite, a card offered to cardholders with a high net worth that comes with a range of luxury benefits, the rate is 1.97%. Finally,the rate for a commercial Visa card is 2.00%.

    It is useful to be aware of these rates, particularly if you run an online business that sells mostly to international consumers.Similarly, it is recommended that you take some precautions to protect cardholders from fraud; e.g., make sure that your transactions are secure according to Visa’s rules and regulations, so that these rates don’t increase even more.

    Payarc

    November 15, 2021
    Fraud Prevention, Industry Insights, Security
    interchange; visa; ecommerce
  • Top Considerations for Running $1 Trial Offers

    Top Considerations for Running $1 Trial Offers

    Offering $1 trial offers is a great way to acquire new customers and enable people to try your product or service at a discount. It’s a lucrative business model for subscription and continuity merchants who offer products and services at a recurring fee. While it has several financial benefits, this model also has some drawbacks. Here’s everything you need to know if you’re considering running a $1 trial offer to promote your products or online services at a discount.

    The Benefits of $1 Trial Offers

    A survey by Vantiv and Socratic Technologies found that 92% of millennials have active subscriptions online, which means that $1 trial offers are still very feasible ways to ramp up your revenue. Plus, millennials are all about investing in experiences rather than things, and a recurring payment subscription model with discounts offers customers an affordable alternative to buying the same product online every month.

    Having the $1 trial option alone is a great way to get more consumers interested on your product as it is more likely to push potential customers to click the buy button. In fact, having a $1 trial can draw in more customers than a free trial due; once a customer invests money—even as little as $1—the chances that they will stick around beyond the initial trial increase.

    A $1 trial offer is also a clever way to market products. It eases people into the financial investment with a deep discount and allows them to try a new product or service they may be interested in but may not have otherwise tried. This often results in increased customer loyalty over time, boosting recurring revenue. Recurring revenue is predictable revenue—an enticing benefit for merchants.

    The Downside of $1 Trial Offers

    Some companies that run $1 trial offers can get into trouble when it comes to chargebacks. The process of  accepting and processing recurring card transactions can lead to a higher amount of chargebacks than other models. In some cases, the terms and conditions of the trial are not clearly delineated and consumers get charged for their second month without realizing that they have opted into a recurring service.

    When this occurs, friendly fraud swoops in and can take a bite out of profits. When a customer doesn’t recognize a charge on their monthly billing statement, they contact their issuing bank to report a fraudulent charge. If the issuing bank rules in the customer’s favor (they typically do), the merchant is left with a messy chargeback. Not only have they lost the customer, but they’ve lost the money they have to refund, the product or service that the customer received, and they have to pay fines and fees associated with the chargeback.

    Getting hit with too many chargebacks can push a merchant to a chargeback monitoring program, which costs even more in terms of money and reputation.If this happens too frequently, a merchant can lose its merchant account. A lost merchant account can be the death of a business.

    It’s also important to consider whether your product or service merits a $1 trial offer. A site membership that offers digital content or physical products at a discount with the subscription model is more profitable with the $1 trial offer than the alternatives. As long as consumers know what they’re getting into, $1 trial offers can be very enticing and they can drive up your customer conversion rates, save you unnecessary marketing costs and increase your revenue stream.

    Merchants offering $1 trial offers should find a merchant services provider that has the ability to manage and minimize chargebacks, reduce card declines and have a cost-friendly model (charging you every month or quarter, rather than for every transaction). Some questions to consider when looking for a payment processing partner include:

    • Will I be able to access an intuitive dashboard to track subscriptions (including upsells, downgrades, and cancellations)?
    • Does the gateway integrate with my current sales system?
    • Does this provider have experience with true and friendly fraud chargebacks and can they help manage and advise on strategy for both?
    • Can they help me minimize card declines and help reduce churn?
    • Do they offer excellent customer support and will they respond promptly to any issues arising out of “$1 trials” including card declines and chargebacks?

    Our team at PayArc says “yes” to these and more. We offer payment processing solutions for businesses of all sizes along with top-tier customer support. Contact us today if you’re in need of a top-tier payment processing services provider.

    Payarc

    November 15, 2021
    Industry Insights, Security
    free-trial
  • Top 5 Tips to Preventing Fraud in the Wake of Big Breaches

    Top 5 Tips to Preventing Fraud in the Wake of Big Breaches

    “Data breach” is a term no one likes to hear. It causes customers to lose faith in the retailers that put their sensitive payment card data at risk, and it triggers a massive scramble to recover from the fallout for the retailers that are targeted by hackers.

    In the wake of what is arguable the worst breach of all time at Equifax, many merchants are re-thinking their data security strategy altogether. On top of that, many merchants must consider the long-term ramifications from breaches, including identity theft and increased fraud.

    Card-not-present (CNP) merchants, in particular, face a daunting reality: it is very difficult to be 100% sure that the person using a payment card online is who they say they are.

    That said, there are some steps merchants can take to guard against true fraud chargebacks and protect their bottom line.

    1. Get back to the basics

    Merchants should always use authorization methods like CVV2 verification and AVS authentication. The former ensures the buyer is in possession of the payment card being used by asking for the three-digit code to complete a purchase. AVS authentication allows merchants to verify the billing address provided by the purchaser with the one on file at the issuing bank. These are baseline tools that merchants should always be using to authenticate online transactions.

    2. Use social data for authentication

    Merchants must become as shrewd as fraudsters when it comes to fighting online fraud. One way to do this is by using social data verification. Merchants can combine social media profile information with other trusted sources of data to verify the identity of someone attempting a purchase online. Given the degree to which the public has become active on social channels, this is becoming a more effective fraud prevention tactic.

    3. Device fingerprinting

    This can be an effective anti-fraud measure for online merchants. By tracking the characteristics of devices that log onto your website (browser, device model, screen size, etc.), certain patterns can be identified and attached to specific devices. Once a device exhibits malicious behavior, the digital fingerprint associated with that device can be tagged and blocked from making additional transactions on your site. It’s a powerful tool that can put the brakes on repeated fraud attempts from the same device, a scenario that happens when bad actors try to make purchases en masse from a repository of stolen card information.

    4. Biometrics

    With the announcement of iPhone X and the included facial recognition technology, biometrics have become a hot topic. As a fraud prevention method, biometrics use a person’s biological features to authenticate and verify his identity. We see this with Apple’s Touch ID, which allows users to confirm payment via their fingerprint to complete online transactions with Apple Pay. Since a person’s biological attributes are unique only to them, it can streamline and improve authentication while eliminating the need for pesky (and forgettable, hackable) passwords.

    5. Geolocation

    Geolocation technology enables merchants to detect the location of an IP address and flag any unusual activity. Unusual activity may include an attempted transaction from an IP located outside of a typical range of access. It may also flag transactions that originate in high-fraud areas of the world, facilitating a manual review of those transactions. Geolocation solutions are also able to identify the use of proxies – a notorious signal that online fraud may occuring by a party that wishes to remain anonymous or avoid detection.

    Each of the tools and tactics described above should be considered carefully for merchants looking to fight fraud. Each merchant has unique needs and should consider the implications for the big picture.

    It’s also important to remember that there is such a thing as overprotection. Employing too many fraud tools (or fraud tools that overlap) can be costly in more ways than one. When fraud controls are too tight, merchants end up driving away good customers and legitimate sales – and risk permanent alienation if the customer experience was a poor one. Additionally, fraud tools that trigger too many manual reviews can bury a merchant in the time and resources it takes to handle the load.

    Merchants should understand their unique vulnerability profile from the bottom up to apply the correct set of tools to battle bad actors. Working with a payments consultant who understands your business model and the current fraud landscape can free up resources and help you focus on your core business.

    Payarc

    November 15, 2021
    Uncategorized
    fraud-prevention
  • What’s a Chargeback? Understanding Different Types of Ecommerce Fraud

    What’s a Chargeback? Understanding Different Types of Ecommerce Fraud

    If you are a new merchant in ecommerce, you will likely find yourself asking “what’s a chargeback?” at some point. Chargebacks are an unfortunate reality for online merchants, though with the right knowledge and planning, chargebacks can be minimized. A chargeback is happens when a customer disputes a charge with their payment card issuing bank and the bank refunds the transaction to the customer.

    Thoroughly understanding the answer to the “what’s a chargeback” question can help a merchant prepare. There are various types of chargebacks, but all have negative consequences for merchants by way of fines, fees, penalties, and damage to a business’ reputation.

    If the “what’s a chargeback” question is still perplexing to you, don’t worry. We’ll walk through the different types of chargebacks and how you can avoid them.

    “What’s a Chargeback?” Type #1:True Fraud

    When evaluating the types of chargebacks, the first term you need to understand is true fraud, or unauthorized use. This happens when bad actors use stolen payment card information to make a purchase and the true cardholder files a chargeback to dispute an unauthorized charge.

    This type of chargeback typically occurs as the result of identity theft of card skimming. Fraudsters gain access to a cardholder’s payment card data and use the information to make unauthorized purchases, which the cardholder becomes aware of when reviewing the monthly statement. In some cases, however, unauthorized use could be the result of a family member making a purchase without the actual cardholder’s knowledge. This is a less nefarious type of chargeback, but just as costly for merchants. Simple miscommunication among family members could result in a chargeback that costs the merchant in lost merchandise, shipping fees, and fines incurred by the card networks.

    “What’s a Chargeback?” Type #2: Friendly Fraud

    Friendly fraud is not “friendly” at all. This happens when a customer seeking a refund chooses to bypass the merchant and go directly to the issuing bank in an attempt to achieve the desired outcome. This can occur if a merchant has a confusing or “unfair” return/refund policy—or if the merchant has no refund policy at all.

    After receiving the product, some customers may claim that they were unaware of the purchase or say that they never received the product or say that they returned the product without receiving credit for their return. Simply put, the customer could be looking to use the product or service without paying for it.

    In these cases, customers claim they never received the product or were unaware of the purchase, even after receiving the merchandise. In some cases, a customer may claim they returned the product and did not receive a credit for it. This can happen with digital services as well. Regardless of the type of purchase, the customer is seeking to defraud the merchant through dishonest means.

    This type of chargeback can be combated by having clear returns and refund policies that are clearly listed on the website. Having excellent shipment tracking and delivery confirmation that requires a signature can also aid in avoiding and/or fighting these types of chargebacks.

    Tips for Preventing Chargebacks

    Here are some tips we have compiled if you’re looking to prevent chargebacks:

    • Use Proper Authorization Protocol: When processing card-not-present (CNP) transactions, use AVS and CVV2 to confirm the purchaser’s identity. Protocol like 3D Secure 2.0 can add an extra layer of security to online transactions and cut down on chargebacks.
    • Make Sure the Billing Descriptor Is Clear: Many disputes happen because of confusion or miscommunication. Merchants can eradicate these types of chargebacks by using clear billing descriptors, which include the merchant name (DBA) and other details that identify your business. When the customer checks their card statement after making a purchase with you, there will be less confusion about when or with whom the purchase was made
    • Clearly Present T&Cs and Policies: Having clearly articulated and posted terms & conditions, return policies and refund policies can cut down on chargebacks.
    • Optimize Customer Service: Merchants should have properly staffed customer service phone lines that minimize wait times. Allowing customers to contact by email can be beneficial as well—so long as emails are promptly (within 24 hours) returned. Also consider implementing chat lines to quickly address customer issues.
    • Work With a Reputable Payment Processor: Working with a trusted payment processor that offers consultative services regarding chargeback management can save merchants hundreds of thousands of dollars in the long run. Having a chargeback prevention plan—and a chargeback management strategy—is essential to guarding hard-earned profits from true and friendly fraud.

    Payarc

    November 15, 2021
    Fraud Prevention, Industry Insights, Security
    chargebacks
  • Top Ecommerce Fraud Prevention Tricks for the Holidays

    Top Ecommerce Fraud Prevention Tricks for the Holidays

    The holiday season is the most important time of the year for online businesses. While an increased number of shoppers are perusing ecommerce sites, an increased number of bad actors are, too.  Even though Christmas is behind us, the holiday selling season is not over. Many consumers will take advantage of post-holiday sales and begin redeeming gift cards received during the holiday season (typically spending more than the gift card amount). Without the right ecommerce fraud prevention tricks, merchants are at risk for serious losses. It’s important to have the right tools in place to combat fraud year-round, but merchants are especially at risk during this busy time of year.

    ACI Worldwide found that attempts to commit fraud online during the 2017 holiday season increased by 22% year-over-year. Additionally, the company found that overall online transactions were up 19% compared during the 2017 holiday season compared to the 2016 one.

    This research helps to paint the picture of how prevalent fraud is in the online retail world nowadays as cybercriminals capitalize on ecommerce sites’ vulnerabilities. Here are the best ecommerce fraud prevention tricks your business should implement for the holidays.

    Clearly Defined Rules and Communication

    Every person involved in helping your online business run smoothly should be trained to identify potentially fraudulent activity. They should also know how to handle these situations, including working with other departments in separating true fraud attempts from false alarms.

    One of the top ecommerce fraud prevention tricks is to create checklists designed to minimize risk. These checklists can be shared with team members and help to identify situations that may throw a “flag”. This may include an unusually high number of orders originating from a certain location, inconsistent patterns in purchasing behavior, or other suspicious activity. Staff should also be aware of processes for approving and declining orders as well as escalation paths for each situation.

    Ideally, business owners should train each staff member to understand the fraud-prevention tools that have been implemented. This can streamline operations when orders are rushing in. It is much easier to maximize legitimate sales if each team member knows how to identify potential fraud and react to suspicious activity to prevent chargebacks and loss merchandise from taking a bite out of business.

    Similarly, every team needs to be aware of what is going on during the holiday season from a marketing perspective in order to identify whether or not online traffic increased due to holiday promotions and coupons or nefarious activity. Everyone should be aware of new product releases and volume expectations to ensure that legitimate sales are not being declined due to a misunderstanding.

    This is one of the most important ecommerce fraud prevention tricks as keeping the lines of communication open across multiple teams can help every staff member identify and flag fraudulent activity in real-time.

    Monitor Transactions and Fine-Tune Fraud Controls

    The best ecommerce fraud prevention tricks help merchants stop fraud and chargebacks, saving thousands of dollars in losses during the holidays. Monitoring sales during the holidays is integral. Ecommerce businesses should monitor accounts and transactions for any potential red flags, including billing information that differs from the shipping address.

    Automated fraud prevention tools run the gamut. Consider implementing tools that identify customer IP addresses. Geolocation tools can identify transactions originating from a country that is known for fraudulent activity. Alternatively, they can also identify “high-risk” IP addresses that have been flagged for fraudulent activity in the past.

    Minimize False Declines Without Sacrificing Security

    Flagging “unusual” activity can be a slippery-slope for businesses during the holidays and may hamper seasonal earnings potential if fraud controls are too strict. Merchants can research the types and patterns of transactions the business experienced during the previous holiday season to help anticipate what may be expected this year. These learnings can help inform settings for fraud tools to ensure that legitimate transactions are not unnecessarily declined.

    Also consider additional steps to take rather than declining a suspicious transaction outright. Instead of flagging a transaction or escalating a dispute, merchants can request that the customer authenticate themselves through additional means to confirm their identity. There should be a healthy balance between enabling frictionless transactions and properly authenticating customers. Onerous checkout experiences can impede on the customer experience and damage a brand’s reputation.

    Bulking up customer service teams another way to manage customer expectations and reduce fraud. Having a well-staffed team to handle customer questions and concerns can alleviate the stress customers feel, leading to a better brand experience. It can also reduce post-holiday chargebacks from customers who use the dispute process because they were unable to easily contact a business for returns or other issues.

    Our team at PayArc can help you enjoy a smooth and profitable holiday season as we implement the top ecommerce fraud prevention tools in the industry. Contact us today to see how we can help your business reduce fraud and boost sales this holiday season.

    ‍

    Payarc

    November 15, 2021
    Fraud Prevention, Industry Insights, Security, Technology
    fraud-prevention
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