Month: November 2021

Top Considerations for Running $1 Trial Offers

Offering $1 trial offers is a great way to acquire new customers and enable people to try your product or service at a discount. It’s a lucrative business model for subscription and continuity merchants who offer products and services at a recurring fee. While it has several financial benefits, this model also has some drawbacks.

Modern eCommerce: How to Support Your Online Business

There are numerous steps to take when launching an online business. You’ll likely acquire inventory, plan your marketing strategy and choose from several ecommerce platforms and payment solutions. There are an estimated 2-3 million ecommerce businesses in the world, with over 500,000 companies on Shopify alone. With so much competition, you’ll need every advantage. Cash flow will keep your business afloat during slow periods while smart investments help you grow. Want to know which funding option to choose? Keep reading.

Need for Speed: How to Get a Fast Merchant Account

If you’re an online business, having a good merchant account is vital. This kind of bank account allows you to accept credit cards for payment, so it’s one of the first things you’ll want to get up and running when you’re launching your ecommerce business. Every day that you don’t have a fast and functional merchant account is a day with lost profits, so it’s important to select one that will let you hit the ground running.

Mobile-First Payments: Understanding the New Way to Pay

A February 2018 study from Pew Research found that 77 percent of Americans now own a smartphone. That’s more than double the amount of smartphones than when Pew first began tracking these numbers in 2011 (it was only 35 percent then). And as more smartphones make their way into the pockets of Americans, it’s more likely that they’ll turn to that device to make payments in their everyday life.