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  • Bridging the Gap in Payment Processing Technology

    Bridging the Gap in Payment Processing Technology

    Being an online merchant can be a careful balancing act. You want to deliver quality service to your customers, while maintaining security and a good cash flow. In theory, it doesn’t sound too bad, but if one small thing goes awry in the transaction chain, it can be difficult and costly to figure out what went wrong. This might shake customer faith in your business, present extra security concerns, and eat into profitability. If nothing else, having a long process between the time the customer puts their card info in to the transaction actually hitting your pockets is just tedious.

    Finding an end-to-end payment processor can help with these issues. A end-to end payment processor simply means that the processor handles the entire transaction chain: they are there from the beginning when the transaction is initiated, all the way to the end. It might not seem like a big deal, but these kinds of processor have serious benefits for merchants. Read on for three big ways that end-to-end processing can bridge the gap between online merchants and payment solutions.

    1: Easy integration

    Easy integration is one of the most important parts of an online payment processor. You want a product that can easily integrate with your site, offering a professional and simple experience for your customers. An end-to-end processor can help with that — these payment processors integrate will all kinds of technology at the very beginning of the transaction chain. From there, they can leverage their relationships with banks to support merchants at every point of the transaction process. Instead of handing things off to an acquiring bank, issuing bank, or other parties, you’re in one pair of hands the whole way.

    2: Fraud Protection

    Consumers are wary after the major data breaches of the last few years. Online security is on everyone’s mind, and if customers are too jittery about potential fraud, it could cut into your bottom line. As a merchant, you should take steps to reduce the likelihood that payment information might get stolen. One way to do that is to look into end-to-end processing. The more steps there are between when a consumer swipes their card to when a merchant absorbs the transaction, the more opportunities there are for that information to become compromised. And if there’s a breakdown anywhere in the process, it take more time to locate it and make sure payments are still secure.

    A single point of contact reduces all of these risks. End-to-end processing simplifies the transaction chain and provides fewer opportunities for information to be stolen. And with only one payment processor, any issues that arise in the transaction process can be taken care of quickly. This higher level of security in end-to-end payment processing technology gives consumers and merchants more peace of mind: a win-win scenario for everyone.

    3: Saving Time

    It’s not a hard calculation: subtracting the middlemen from a transaction saves you time. With other payment processors, it can sometimes take up to a week for merchants to receive a payment, creating potential cash flow issues. Switching to a processor with end-to-end technology makes this process not only simpler, but faster as well. Having only one point-of-contact helps facilitate smoother and faster transactions. And as an added bonus, there’s better accountability from the beginning to the end of the process: there’s only one party dealing with this transaction, rather than many different banks.

    With an end-to-end payment processor, cutting out these other entities can also save you money.  The more people that are involved in a transaction, the higher the labor and overhead costs can rise. An end-to-end processor can complete a transaction much more rapidly than the alternative, simply because there are fewer parties involved. And time is money, after all. ..Shouldn’t you be trying to get more of it?

    End-to-end payment processors take care of every piece of the payment puzzle. They have strong relationships with banks, deliver more cohesive reporting, and experience greater operational efficiency than the standard payment processing chain. Ready to make the switch? Find a merchant account provider like PayArc. With over 300 integrations, merchants can connect with PayArc virtually any way possible,  allowing them to focus on growing and managing their business. Are you ready to explore payment solutions for your business?

    Payarc

    November 15, 2021
    Industry Insights
    payment-processing
  • Cash vs Credit: Should Your Business Go Cashless?

    Cash vs Credit: Should Your Business Go Cashless?

    With nearly 80% of Americans preferring cards to cash and smartphone users paying via digital wallet, there seems to be a clear winner in the cash vs credit debate.

    For online businesses, cashless payments are a foregone conclusion and even brick and brick-and-mortar stores see fewer bills, coins, and checks. But is it safe for your business to go completely cashless?

    Taking online businesses out of the equation, traditional or hybrid online-offline businesses may have a cash vs credit dilemma. According to a 2016 consumer payments study, businesses in these categories have customers that prefer to pay by credit or debit card:

    • Department stores
    • Discount stores
    • Dine-in restaurants
    • Gas stations
    • Supermarkets

    Fast food chains and coffee shops still see a higher flow of cash sales.

    The study indicates that the majority of consumers prefer to use credit or debit cards for larger purchases. It also noted that 73% of Americans use less cash now than ten years ago.

    There are many upsides to shifting with the tide of consumers to a cashless model. Not only does it appeal to customers who no longer carry cash with them, but also offers better service, security, and easier financial reconciliation for your business.

    Customer Appeal

    Seven out of 10 Americans are reported to hold at least one credit card, from college students to baby boomers. Recent developments like EMV chips and contactless payments mean many banks are phasing older technology to keep up with the demand. And with 2.1 billion digital payment users expected by 2019, staying on top of cashless payments is no longer just a matter of innovation, but a necessity.

    Better Service

    Dealing with cash means slower customer service, whether that involves digging for change or counting out bills, and more room for employee error. Credit or debit cards or contactless payments allow businesses to check out more customers quicker, correctly, and more efficiently.

    Improved Security

    Cashless payment systems significantly reduce the risk of in-store theft and fraud. It promotes customers’ peace of mind, your employees’ safety, and your own business interests; for these reasons, not having to keep cash on premises can be a good thing.

    Easier Reconciliation

    From the employee hours it takes to manage your revenue and collect and store change to bank deposit fees and armored truck pickup costs, cash-carrying businesses have to pay for the privilege. Instead, you can free up your finances and reduce overhead with credit and debit cards, which are automatically reconciled and paid to your merchant account.

    Overall, going cashless can improve the quality of business and help you meet customer service needs and scale quicker.

    But before you take a stand on cash vs credit, it’s good to be aware of the potential drawbacks as well. These can include potentially alienating customers, the risks of card or digital fraud, and additional processing costs.

    Disconnected Customers

    Depending on your business sector and target market, you may end up alienating some of your customer base if you go cashless. Having a good understanding of how your customers pay, their preferences, and your industry standards will go a long way to helping you make an informed decision.

    Processing Costs

    Fees for processing credit and debit cards are usually between 2-3% of the transaction value. More customers with cards mean more fees. On the upside, consumers statistically buy more and make larger purchases with cards than cash. You can also look out for competitive payment processing prices.

    Fraud Risks

    Cashless systems are not completely secure and you will have to watch out for card fraud. Modern technology and fraud detection do help, but you are still responsible for sensitive customer data and PCI compliance.

    Going Cashless

    If you’re sure that cashless is the right choice for your business, here are a few tips to get you started:

    1. Track customer payment methods to see how many pay cashless already
    2. Consider the additional costs of going cashless
    3. Get customer feedback on how their shopping experience would change without cash
    4. Create a comprehensive communications strategy from signage and employee messages to online updates
    5. Allow for a transition period so both staff and customers can get used to the change
    Need some professional support?

    PayArc global network provides merchants with the ability to scale their business in over 25 currencies. We offer credit and debit card transaction processing with low fees and discounts for select merchants. With PCI DSS protection and over 300 payment integrations, we aim to take the headache out of credit card processing.

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    Payarc

    November 15, 2021
    Fraud Prevention, Industry Insights
    payment-processing
  • Choosing Merchant Services for Coffee Shops

    Choosing Merchant Services for Coffee Shops

    PayArc is pleased to announce new specialized merchant services for coffee shops. We understand the importance of creating the best payments infrastructure for your small business, and we’re here to help.

    Coffee is lifeblood for your patrons: they wake up in the morning, dreaming of the perfect cup of Joe. The smell of your roast, created from the perfect blend, wafts into the air and draws them in. They walk through the door and stand in line, mulling over which roast they’ll sample, while reaching for their wallets. As they approach the front of the line, they pull out their payment card, anticipating their warm brew and the buzz of caffeine that will supercharge their morning. What they are not mulling over is the mechanics of how the money gets from their account to yours. If your payments operation is set up correctly, you shouldn’t be mulling over it, either.

    Payment processing is the lifeblood of your business. Without the proper tools, technologies, and processes, cash flow tightens and business suffers. Thankfully, we specialize in helping coffee shops like you streamline payments so you can focus on what you do best: running the best coffee shop in town.

    We provide merchant services for coffee shops so you can quickly accept credit card payments. We understand the unique nature of merchant services for coffee shops and take time to understand your unique business model. We advise on the best solutions that can be tailored to meet your needs. Whether its points of sales systems or mobile payments, we will guide you through the many options to arrive at a solution that fits your business and keeps your customers happy.

    If you already have some systems in place, we can integrate with almost all of them. We help you quickly and easily accept payments of all kinds while ensuring that payments remain secure, protected from fraud, and efficient. Our always-on customer support ensures that you have a lifeline in case you have any questions, and we offer some of the best pricing in the industry. In fact, we are offering Interchange cost pricing plus $0.029/transaction and $25 per month.

    Our merchant services for coffee shops provide the tools you need to succeed:

    Gateway Services – Payarc’s PCI compliant web based payment gateway allows you to monitor transactions in real-time.

    Credit Card Processing – Payarc’s global network of acquirers and banks provide merchants with the scale-ability they need in over 25 currencies.

    Point of Sale Systems – POS systems provide many businesses with the tools necessary to run an efficient operation.  POS systems add tremendous value when cash flow is vital to your operations.  There are hundreds of POS systems that can help niche businesses even more.

    • Choose from dozens of POS systems
    • PayArc can assist in POS integrations
    • We can help find the right solution for your business

    Mobile Payment Processing – Payarc’s mobile SDK makes it easy to integrate mobile payment solutions. Mobile payments is by far the most exciting aspect of payment processing today.  PayArc provides merchants with the latest technology options to help mobile merchants integrate payments into their apps or mobile payment systems.

    • PayArc offers many EMV card readers to choose from
    • Mobile app SDK is easy to integrate
    • Safe and secure encryption
    • Take your business on the road!

    Online Payment Processing – Does your coffee shop offer products online, too? Setting up an online store can be a daunting task but it can also add significant sales growth to a merchant. PayArc eCommerce solutions provide merchants with an all in one solution for small merchants to large eCommerce giants.  Subscriptions or recurring payments? No problem! We’ve got you covered with our account updater tool so you never lose a customer!

    • Recurring payments
    • Account updater
    • Dozens of shopping cart integrations to choose from
    • Fraud and risk tools
    • Robust sales reporting
    • PCI DSS protection

    With over 300 payment technology integrations we’ve already done the hard work to ensure that our merchants can process with confidence. We understand the special requirements of merchant services for coffee shops and have created unique solutions and pricing to help.

    Payarc

    November 15, 2021
    Industry Insights
    payment-processing
  • Connected Consumers: Understanding Mobile Wallet Demand

    Connected Consumers: Understanding Mobile Wallet Demand

    With an estimated 77% of American smartphone owners using mobile wallets in 2018, digital payment demands are high. Merchants need flexible, robust, end-to-end operations that accommodate changing consumer behaviors.

    Merchants and payment service providers (PSPs) have to keep up with the constantly-shifting behaviors and expectations of connected consumers. It’s important to discover which mobile payment systems integrate best with their customers’ lifestyles. Speed, convenience, and security are especially important for consumers who complete transactions on the go.

    Myriad of Mobile Wallet Options

    Mobile wallets, which refer to any virtual technology that stores payment information, exist as both device and internet-based platforms.

    Apps like Android/Google Pay, Apple Pay, or Samsung Pay, fall into the “device-based” platform category. This payment experience is tailored to different smartphone users and widely accepted as a secure merchant payment method.

    Analyzing which smartphone models each merchant’s customers use determines the ideal device-based payment platform(s) for their connected consumers.

    Brand-specific apps, like Walmart Pay, work best for connected consumers who shop consistently at the same places. Retail merchants with loyal customer bases may find in-store apps a useful tool for combining online and in-store experiences.

    Internet-based mobile wallets PayPal and Venmo are flexible because of their dual website and app presence. Like the device-based digital wallets, they serve as payment methods for a variety of online and offline purchases.

    These platforms also have peer-to-peer payment (P2P) options, beneficial for industries where split or shared payments are common.

    Internet and device-based mobile wallets make up the foundation of frictionless digital payments. But the number of methods for integrating payments into customer experiences have grown drastically.

    Mapping Mobile Impact

    According to a report by research and advisory group, Gartner, the Internet of Things (IoT) will grow to 26 billion units installed by 2020. Gartner also predicts that industry product and service suppliers will generate over $300 billion in revenue in the same period of time.

    Why is this relevant? Connected consumers now expect seamless, one-click interactive experiences when they shop. “With IoT becoming an integral part of our daily tech consumption, payments are also being increasingly integrated into the overall experience,” stated Chris Tyghe, Vice President of Strategic Development at Ingenico Group Canada.

    Seamless IoT experiences may look like interactive payment-enabled screens in traffic-heavy areas like street corners, transportation hubs, or shopping centers. Consumers pay with mobile wallets, contactless credit cards, or smart devices, and receive receipts as a text or email.

    Merchants can use near-field communication (NFC) connected screens to offer a frictionless buying experience for connected consumers. Not only are they secure and easily transportable, but they also increase conversion rates, turning a 3-5 second interaction into a complete customer transaction.

    But it’s not enough to follow up-and-coming trends in interactive digital payments. Solving real-world problems is the most important focal point for any mobile payments strategy.

    Mobile wallets have a variety of applications outside of emerging markets like IoT. Many current payment systems often used by consumers are in need of an upgrade. Merchants can take advantage of their in-depth knowledge of customer lifestyles and pain points by offering seamless payment processing systems that address these issues.

    For example, Saarbruecken, in Germany, saw a 45% increase in revenue generated at parking lots. The city introduced mobile apps for parking tickets as an alternative to traditional coin-based ticket machines. This new approach to an old problem (locating change) appeals to consumers who live in a largely cashless society.

    Focusing on current needs over future technology has the advantage of quick and enthusiastic adoption. And using service apps as a complement to traditional payment platforms can be highly impactful. But with technological innovation moving so quickly, jumping on new applications for mobile wallet usage can only benefit merchants.

    Another digital out-of-home (DOOH) payment method, the in-store app, boasts a high conversion rate. According to PYMNTS recent survey on Mobile Wallet Adoption, Walmart Pay has been used at least once by nearly 25% of US adults with smartphones. This mobile wallet may be limited in scope, but the convenience of frictionless, streamlined shopping at a major retail chain is hard to duplicate.

    Now more than ever, cashless, contactless payment methods are being prioritized by businesses around the world. It’s clear that the mobile wallet trend is not going away. Merchants have a variety of secure and convenient platforms to choose from in order to suit their customers’ lifestyles. By prioritizing current needs combined with emerging technology, merchants can create unique interactive experiences for connected consumers.

    ‍

    Payarc

    November 15, 2021
    Industry Insights, Technology
    mobile-apps-payments
  • Consumer Patterns of Online Shopping

    Consumer Patterns of Online Shopping

    Online shopping is one of the most prolific uses of the internet. With access to products and services in an instant, without ever leaving one’s home, more and more people are choosing to spend their money online. In fact, according to Midigator’s 2019 Consumer Confessional, 95.6% of study participants said they have bought something online, and 66.41% said that they bought something online at least once a month or more. For merchants, this means that the opportunity for you reach more customers is almost limitless. However, the influx of online shoppers comes with an additional worry—does this mean more chargebacks?

    Unfortunately, yes. The study found that eCommerce purchases comprised a whopping 98.22% of chargebacks analyzed. However, more than 66.67% tried to resolve the matter with the merchant before contacting their issuing bank for a chargeback. This means that merchants must do a better job of responding to their customers’ problems with their purchases quickly and efficiently. 23.66% of consumers reported that when they contacted the merchant, the merchant was unwilling to refund or exchange the product or services. Another 21.95% claimed that they never received a response back from their email or phone call at all. In order to reduce chargebacks, businesses should be sure to provide effective customer service so that customers do not immediately go to their bank.

    The demographics of who files chargebacks are split pretty evenly between men and women, but age is a more telling factor. 26.58%of study participants between the ages of 18 and 23 have not disputed a purchase, while 48.24% of those between the ages of 36 and 40 have.

    The frequency of a consumer’s online shopping is,unsurprisingly, correlated to the frequency of their chargebacks. 67.07% of consumers who only shopped online 1-2 times a year had never disputed a purchase, while only 32% of consumers who shopped online 1+ times per day had never filed a chargeback. Those who shopped online 1+ times per day had the highest frequency of chargebacks: 4% of this demographic have disputed 10 or more purchases. Most consumers, however, have either never filed a chargeback or have only filed 1.

    The biggest takeaway from this report is that a lot of chargebacks are preventable if merchants are sensitive to the needs of their customers—faster shipping times, responsive customer service, and a willingness to refund or exchange products or services are good ways to reduce involving the issuing bank. Of course there are always going to be chargebacks,especially considering the incidences of fraud, but businesses can use the information gathered in the study to protect themselves from chargebacks from online shoppers.

    ‍

    Payarc

    November 15, 2021
    Industry Insights
    chargebacks; ecommerce; fraud-prevention
  • Credit Card Processing for Dental Practices

    Credit Card Processing for Dental Practices

    The payments industry has dramatically shifted over the past few years, and many people now choose to pay with a credit card, or an electronic wallet like Apple Pay or Google Pay. Digital solutions like credit card processing for dental practices eliminates the overhead associated with paper invoices, and provides many benefits to dental practices and their patients.

    The nuances of credit card processing for dental practices can be tough. Use this guide to get the basics on terminology, adherence to HIPAA, and reducing credit card fraud.

    What Matters Most About Credit Card Processing for Dental Practices?

    Choosing the right payment processor is an important step towards making sure your credit card processing is seamless and smooth. Some processors will offer lower fees, while others will tout the benefits their technology, and seamlessly integrating into websites and mobile applications. Other companies will offer better tech support, customer service and compliance with the requirements of this industry. Start by making a prioritized list of what will benefit your practice most.

    A Few Key Advantages for Dental Practices

    Credit card processing for dental practices is cost-effective. Most dental facilities are considered low risk, which means fees and other costs are going to be lower than for other types of businesses.

    Additionally, you may not need a robust and expensive solution that a more technology or inventory-driven company might want. Retail stores require a fully functioning POS, complete with barcode scanners and other hardware, and possible integration with an ERP. Restaurant management systems require a robust POS that includes kitchen display systems and table service software.

    You can avoid costly hardware, and smaller practices may begin with a simple countertop credit card machine or a virtual terminal that uses your existing computer and internet connection. Plan ahead though, as credit card processing for dental practices works best when it’s integrated with practice management systems. Besides better tracking, integration may enable HSA and FSA card acceptance, providing a market advantage over practices that refuse them.

    What About HIPAA?

    Many dentists worry HIPAA regulations and the associated fines for noncompliance when it comes to setting up a credit card processing systems. While it’s a good idea to review the general rules, you can rest assured that most credit card processing functions rest safely outside the myriad of HIPAA compliance regulations.

    The vast majority of credit card processing companies are exempt from the HIPAA “business associate” agreement (where third-parties have to agree to safeguard patient information). This is because credit card companies do not have any access to patient data and are just seen as entities who are carrying out normal banking functions.

    Where it gets murky is when your credit card processing company does more than just transaction processing. If their software includes invoicing or patient management, then HIPAA compliance might be required, and you’ll want to work with a payment processing company with the proper expertise.

    Patient Data, HIPAA, and Credit Card Processing For Dental Practices

    Never include patent health information in any communications with your payment processor. A common mistake would be to include notes about treatment or visits in the “comments” section on your virtual credit card processing terminal, so keep that data in a separate system.

    As a precaution, ask your processor how they handle receipts, and what measures they do take to remain compliant with HIPAA. Some will let you print out paper receipts, while others just automatically send digital ones. Processors that evade questions about HIPAA regulations will likely lack the expertise or systems required to remain compliant.

    Avoiding Credit Card Fraud

    A fact of life with accepting credit cards is the risk for fraud. Many cybercriminals are on the hunt to exploit credit card holders for their own gain, and do not need a physical card in order to use it nefariously.

    Start with maintaining PCI compliance to protect your patients’ payment information. The latest PCI DSS standards are available online, and a good payment processor will be able to guide you on any necessary steps to take.

    Although processing credit cards at a dental practice is relatively low risk, it’s always a good idea to follow best practices. ID validation is common practice, and may be done when a patient registers for the first time. Ask your payment processor for additional guidance on payment processing and educate your staff on credit card authorization procedures. Keep in mind that an arduous process may turn off some patients, so try to strike an even balance in fraud prevention and customer service to reduce friction. The right policy enforcement will minimize fraud, and patents will have peace of mind that their valuable information is safe and secure.

    Keep all of the above in mind as your dental practice accepts credit cards for processing. Not only will you provide patients with a convenient way to pay for services, but you can enact a plan that will help your business grow.

    Payarc

    November 15, 2021
    Industry Insights
    payment-processing
  • Dunning Management Tips for Recurring Merchants

    Dunning Management Tips for Recurring Merchants

    On the 17th century, merchants began dunning their customers to collect outstanding debts. Investopedia.com defines “dunning” as making insistent demands for the payment of debt.

    One can only imagine the forms of communication — and insistent demands — used with customers back then.

    Today, dunning and dunning management denote collections process tools utilized by businesses around the world.

    Ecommerce merchants using a subscription-based business model rely on good dunning management practices to minimize losses caused by involuntary churn. Thereby helping to maximize business revenues.

    Done the right way, dunning messages support the marketing and customer service objectives of the business too. Let’s review key tips.

    Dunning Management and Recurring Merchants

    Subscription (recurring payment) business models accommodate nearly every type of product and service imaginable in today’s rapidly growing subscription economy. From financial newsletters to music and movies, subscription merchants thrive.

    Gartner predicts that by 2020, more than 80% of software providers will have shifted to subscription-based models known as SaaS (software as a service)… and Accenture Consulting calls it a major shift in the fundamental business model of the (technology) industry.”

    Benefits that online subscription merchants of all sorts enjoy include:

    • Stable and predictable revenue projections
    • Large economies of scale owing to relatively small fixed costs
    • Data-driven insights from direct consumer relationships

    No longer do merchants focus only on one-time billing for each order and new customer acquisition. In fact, smart merchants and marketers maximize customer retention and the average customer lifetime value (ACLV)… but only if customers stick around.

    That’s why dunning management moves into the spotlight. Merchants focus on retaining customers and minimizing involuntary churn that occurs when subscription cancellations happen without the customer taking explicit action.

    For example, when a subscription charge pushed the customer’s card balance over her credit limit, which cancelled the payment transaction. Or if a customer forgot to update payment information with a merchant when she received a card with a new expiration date.

    As happened to many consumers early in the U.S. transition to EMV cards, when issuance of new chip cards led to havoc for subscription-based businesses. New account numbers and expiration dates didn’t match subscription records, causing payment transactions to fail.

    Dunning Messages Help Retain Customers

    By developing rapport with customers and providing extra value, businesses can significantly reduce churn rates. Happy results include minimized impact of declined transactions and increased profitability.

    Recurring billing solutions include dunning management capabilities to help merchants manage payment card declines. When a recurring subscription payment transaction returns a decline, the billing software automatically sends a notification email to the customer.

    eCommerce merchants’ marketing and customer service plans should address dunning management. The goal is to retain customers by keeping their subscriptions current.

    Dunning management tips include:

    • Utilize Account Updater services (from major card companies, banks and third parties) that enable ongoing review of — and automatic payment information updates — for credit and debit card data prior to the renewal date.
    • Better communication with customers. Alert them to an upcoming recurring payment, and ask them to check their payment information. Sweeten the deal by including a discount offer or useful information as a give-away in the message.
    • Consider automatically extending subscription expiration dates at renewal time, for customers whose card has expired. Combine this with friendly “dunning notices” to the customers telling them of the temporary extension, and asking them to update their account information.
    • Better overall customer communication focused on improving customer loyalty — which pays off in many ways. Ask your customer service team if the dunning cycle is long enough between the reminder and the payment due date. Maybe they’ve heard from customers who intended to re-up subscriptions but needed more time.

    And of course merchants should confirm that the dunning management emails adhere to good communication standards:

    • Clear “from” address
    • Subject line that identifies the required action

    Make it easy for customers to do what you’re asking, by including links to their account information/management page.

    Solve Your Decline Problem: Let Consultants Crunch the Numbers to Help You Figure Out How

    Like many ecommerce merchants you may not be comfortable taking an in-depth look at reams of transaction data, yet you still want to know what’s going on. Why are subscription customers suddenly dropping off, and what steps should you take going forward?

    Here’s a suggestion: work with a payments industry expert processor and consultant who loves to crunch the numbers — because she understands them. Benefit from robust sales reporting data provided by your eCommerce payment solution.

    Ask your consultant to take these steps:

    • Benchmark recurring transaction data against industry standards for similar eCommerce businesses.
    • Analyze decline reason codes to identify trends that point to recommended actions.
    • Help you understand the rationale behind recommendations.

    Understanding the issues causing transaction declines helps ensure your dunning management process meets your business needs.

    Conclusion

    If you’re in search of the eCommerce solution that will save your money and give you peace of mind — including excellent recurring payments capabilities — look no further than PayArc.

    We’ve got your subscription business covered with our account updater tool, so you never lose a customer. We offer robust sales reporting, love crunching numbers — and want to be your payments advisor and consultant, not only your processor.

    PayArc eCommerce solutions provide merchants with an all-in-one solution including dozens of shopping cart integrations to choose from. Fraud and risk tools, and PCI-DSS protection help take the headache out of credit card processing — so you can process with confidence.

    You have a business to run. Our business is to help you run it better.

    Give us a shout today.

    ‍

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    Payarc

    November 15, 2021
    Industry Insights
    dunning-management
  • Six Ways to Fight Fraud on Valentine’s Day – And Beyond

    Six Ways to Fight Fraud on Valentine’s Day – And Beyond

    Valentine’s Day Might be over but you should still read this article about how to fight fraud online. Love and fraud are a match made in cyber-heaven, and they both persist year-round. Love may make the world go ’round but there’s nothing “friendly” about friendly fraud. Online merchants see it all the time – from customers who simply missed the mark at playing Cupid, or fraudsters seizing yet another opportunity to cash in – and the bottom line can really take a hit. Don’t let chargebacks break your heart; be sure you’re properly prepared to prevent and deal with costly chargebacks.

    Payarc

    November 15, 2020
    Industry Insights
    fraud-prevention
  • The $1 Trial Tips All Trial & Continuity Merchants Need

    The $1 Trial Tips All Trial & Continuity Merchants Need

    “Try one month for just $1!”

    We’ve all seen these types of offers. Some of us have signed up for them ourselves. The benefit trial & continuity merchants offer is clear and concise: Try this product at a deep discount.

    It’s a tempting offer — and an effective one. Many merchants offer free or $1 trial options to allow consumers a chance to try their subscription products at a lower risk. It’s a tried and true marketing tactic that has helped many businesses catapult their recurring revenue to new levels.

    Unfortunately, “trial & continuity” merchants are part of the high risk segment.

    With trial & continuity merchants, customers that sign up are agreeing to an automatic recurring subscription to goods or services. That means they must pay for the subscription service or proactively decline it before billing.

    Having the ability to accept and process recurring credit card transactions is life blood to a business operating under the trial & continuity model. Because of the nature of the opt-in, this business model is also prone to increased chargebacks.

    The very nature of this billing model and the accompanying terms and conditions for late cancellations make buyer’s remorse a tangible reality for these merchants. Buyer’s remorse leads to friendly fraud chargebacks, where a customers calls their issuing bank to claim they did not authorize the charge. In turn, a chargeback is initiated and the merchant ends up paying a steep price in fines, fees, and penalties.

    Too many chargebacks can land a merchant on the card association’s chargeback monitoring programs, which come with additional fines and penalties. Beyond that, a merchant can easily have its merchant account terminated.

    This type of billing model has been around for awhile, and many merchant banks and processors have lost their taste for it; some won’t even extend a merchant account to merchants that operate in this way.

    So what is trial & continuity merchant to do?

    Focus on the Future of the Subscription Business Model

    Subscription-based businesses are only gaining momentum, and we all have millennials to thank for that. According to a recent survey by Vantiv and Socratic Technologies, 92% of millennials have active subscriptions. It makes sense, considering this generation was raised with the Internet in-hand. On-demand products are a crux of everyday life, and merchants have jumped on-board to serve this market with everything from food (30% of subscriptions), personal grooming (34% of subscriptions), and household items (29%). That doesn’t even account for service subscriptions like online dating, music, gym membership, and online video content.

    While subscriptions make consumers’ lives easier and more convenient, the subscription-based billing model has ample benefits for merchants, too:

    • Increased Customer Lifetime Value: The subscription-based billing model has consumer loyalty built-in. The customer simply clicks the “buy” button once, and they are opted in to receive their product monthly or quarterly with no additional action needed. As a regular customer, these consumers are easier to up- and cross-sell. The $1 free trial sweetens the deal and expands a merchants market so more people can try the goods at a discounted rate. Happy customers will pass word along to their friends.
    • Savings Equals Expanded Customer Base: Offering a $1 trial option is a tremendous way to get more eyes on your product and more fingers on the “buy” button. But subscription services often offer unit discounts as part of the subscription package. This is enticing to consumers of all age ranges. Additionally, the ability to space out payments over time makes the cost more palatable for some. It’s easier to pay $50/month rather than $600 for the entire year. Marketing is integral to accurately communicating these benefits to consumers in a compelling way.
    • Predictable Revenue: Subscription billing models mean recurring revenue and recurring revenue means predictable revenue. A regular cash flow helps small businesses and startups stay afloat and actually compete against their well-established counterparts.

    Naturally, the next question is: “How do I streamline subscription payments for my $1 or free trial product?

    The Holy Grail of Payment Processors for Trial & Continuity Merchants

    First and foremost, trial & continuity merchants should find a payment processor that specializes in high risk merchant accounts. Beyond that, merchants should consider the following:

    • Does the processor offer an intuitive dashboard to track subscriptions (including upsells, downgrades, and cancellations)?
    • Does the gateway integrate easily with your sales system?
    • Will they help you manage true and friendly fraud chargebacks and advise on strategy to minimize chargebacks?
    • Are they able to minimize card declines and help reduce churn?
    • Are they a cost-effective partner? Can you opt into customized processing fees based on a time-period (monthly/quarterly/annual) rather than per transaction?
    • Can they help you manage and streamline multichannel payments (mobile, desktop, app)?
    • Will they aid and respond promptly to any issues arising out of “$1 trials” including card declines and chargebacks?
    • Do they offer next-day funding? Cash flow is king, so be sure you understand how funds will be transferred to your account.

    Beyond customer relationship management, recurring billing capabilities, and multichannel payment acceptance, merchants should find a payment processor they trust. Working with a processor that also serves as an advisor can boost the bottom line.

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    Trackbacks/Pingbacks
    1. Optimizing Payments for Your Natural Products Ecommerce Store | PayArc – […] natural products eCommerce business models include sales and marketing strategies like trial offers and subscription services (with recurring billing)…
    2. How to Position Your Subscription Box Business for Success | PayArc – […] subscription box business falls under the trial & continuity merchant category. These merchants operate under a recurring billing business…

    Payarc

    November 15, 2020
    Fraud Prevention, Industry Insights
    free-trial
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